Sr Marketing Manager, NPP HCP Marketing

GlaxoSmithKline; Philadelphia (Philadelphia County); Hybrid; USD 150,000 - 190,000; Full time

Job summary

GlaxoSmithKline's US Oncology brand is seeking a Sr Manager Non-Personal Promotional Marketing to shape NPP strategy and oversee multi-channel marketing including web, social, and mobile. This hybrid Philadelphia role leads cross-functional teams, partners with external agencies, and uses data-driven insights to optimize media spend while staying compliant with industry codes.

You will build KPI targets, manage resource allocation, and drive campaigns that support both healthcare professionals

Qualifications

• Bachelor's degree in a relevant field.
• 5+ years pharma/biotech Oncology marketing experience.
• Ability to travel up to 25% of the time, including some weekends.
• Willing to work in a hybrid role 2 or 3 days per week at the Philadelphia office.
• MBA preferred for advanced roles.
• Experience with digital/non-personal promotion marketing.

Responsibilities

• Lead development of NPP brand strategies and marketing plans leveraging insights.
• Manage external partners to deliver on brand goals and key tactics such as patient/HCP websites, digital media, and other innovative NPP tactics.
• Lead cross functional matrix partners towards a common goal and excellent execution.
• Working in an agile manner to pivot based on changes in market conditions.
• Drive strategic resource allocation and tracking to achieve maximum business value.
• Ensure adherence to GSK International Code of Pharmaceutical Marketing and confirm that codes are implemented and applied appropriately.
• Analyze external and internal data to identify gaps and opportunities.
• Define key performance indicators (KPIs) and targets that move the team toward success.

Skills

Data to Insights

Digital Fluency

Marketing Campaign Planning

Marketing Measurement

Marketing Strategy Implementation

Omnichannel Marketing

Scientific Literacy

Education

Bachelor's degree

MBA

Tools

CRM systems

Content Management Systems

Analytics tools

Job description

Sr. Manager Non-Personal Promotional Marketing

Cancer continues to be a core area of intensive focus at GSK, and while much progress has been made in the past few years, more can be done to redefine expectations in cancer care.

As we look to redefine expectations in cancer care, we need experienced, entrepreneurial-minded individuals to help on this journey. Being part of Oncology at GSK is being part of something special. The focus of the organization couldn't be clearer - we are fueled by a personal passion to give our customers and our patients MORE. More of us, more to fight for, and more moments that matter!Are you an experienced marketer looking to be part of an innovative, dynamic, and growing organization? GSK's US Oncology brand Team is looking for a Sr Manager Non-Personal Promotional Marketing.

As the non-personal promotion (NPP) marketing lead for GSK brand, you will be responsible for strategy and execution of all NPP marketing. This role is part of the GSK's marketing team and will identify and execute both traditional NPP tactics such as web, social, and mobile as well as innovative tactics. The role will also be responsible for digital media buys and using insights and measurement to optimize the media spend. This role will primarily focus on HCP but also support patient and other healthcare stakeholder digital marketing efforts. You will be part of a high-performing team moving with focus at pace to be ambitious for patients.

Key responsibilities include some of the following:

• Lead the development of NPP brand strategies and marketing plans leveraging insights
• Manage external partners to deliver on brand goals and key tactics such as patient/HCP websites, digital media, and other innovative NPP tactics
• Lead cross functional matrix partners towards a common goal and excellent execution
• Working in an agile manner to pivot based on changes in market conditions
• Drive strategic resource allocation and tracking to achieve maximum business value
• Ensure adherence to GSK International Code of Pharmaceutical Marketing and confirm that codes are implemented and applied appropriately
• Analyze external and internal data to identify gaps and opportunities
• Define key performance indicators (KPIs) and targets that move the team toward success

Basic Qualifications:

• Bachelor's degree
• 5 or more years of pharma/biotech Oncology marketing experience.
• Ability to travel up to 25% of the time, including some weekends.
• Willing to work in a hybrid role 2 or 3 days per week at the Philadelphia office.

Preferred Qualifications:

• Marketing experiences should result in demonstration of the following.
  • Possesses a firm understanding of core marketing principles including market analysis, consumer behavior, branding, positioning, and campaign management
  • Demonstrates proficiency in utilizing a variety of marketing tools and techniques such as digital marketing platforms, analytics tools, CRM systems, and content management systems
• An advanced degree such as an Master's degree in Business Administration (MBA)
• More than two years experience in digital or non-personal promotion marketing
• Knowledge of the US healthcare system, market environment, customer care, and competitors especially in rare disease or hematology-oncology
• Excellent communication, negotiation and presentation skills for a wide variety of audiences
• Ability to interact and influence a diverse group of internal and external stakeholders is this only applicable to NPP role.

Skills

Data to Insights, Digital Fluency, Marketing Campaign Planning, Marketing Measurement, Marketing Strategy Implementation, Omnichannel Marketing, Scientific Literacy

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together. We aim to positively impact the health of 2.5 billion people by the end of the decade, as a successful, growing company where people can thrive. We get ahead of disease by preventing and treating it with innovation in specialty medicines and vaccines. We focus on four therapeutic areas: respiratory, immunology and inflammation; oncology; HIV; and infectious diseases - to impact health at scale.

People and patients around the world count on the medicines and vaccines we make, so we're committed to creating an environment where our people can thrive and focus on what matters most. Our culture of being ambitious for patients, accountable for impact and doing the right thing is the foundation for how, together, we deliver for patients, shareholders and our people.

GSK is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at https://openpaymentsdata.cms.gov/