Senior Omni-Channel Media Lead - CA & Caribbean

Visa; Miami (FL); On-site; USD 130,600 - 209,300; Full time

Job summary

Visa is seeking a Senior Manager to lead omni-channel media campaigns and strategy for Central America & Caribbean, reporting to the Latin America Director of Media in Miami. You will drive end-to-end planning, execution, optimization and measurement across digital and traditional channels.

You will partner with marketing, agencies and partners, set KPIs, lead a Center of Excellence, ensure brand safety and privacy, and build capabilities across the region.

Qualifications

• 8+ years of relevant experience with a Bachelor’s degree or 5+ years with an Advanced Degree.
• Experience leading integrated digital campaigns in a digital agency or consumer-centric company.
• Fluency in Spanish and English required.

Responsibilities

• Lead end-to-end omni-channel media strategy from planning through execution and measurement.
• Manage agency relationships and ensure alignment on goals, timelines, and deliverables.
• Define KPIs across brand and business metrics across the media funnel.
• Build and lead a Media/Digital Center of Excellence to share best practices.

Skills

Media strategy

Leadership

Campaign optimization

KPI definition

Spanish & English bilingual

Education

Bachelor's Degree

Advanced Degree (MBA/JD/MD)

PhD

Tools

DSPs/PMPs

Ad tech platforms

DMPs & CDPs

Brand safety tools

Job description

Visa is seeking a Senior Manager to lead omni-channel media campaigns and strategy for Central America & Caribbean, reporting to the Latin America Director of Media in Miami. You will drive end-to-end planning, execution, optimization and measurement across digital and traditional channels.

You will partner with marketing, agencies and partners, set KPIs, lead a Center of Excellence, ensure brand safety and privacy, and build capabilities across the region.