Omni-Channel Media Lead – Latin America & Caribbean

Visa; Miami (NM); On-site; USD 130,600 - 209,300; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Paid time off

Job summary

Visa in the United States is seeking a Senior Manager to lead omni-channel media campaigns and strategy for Central America & Caribbean, driving business results and media performance. This role reports to the Latin America Director of Media and collaborates with the regional marketing team, agencies, and partners to optimize channels and formats.

The ideal candidate has extensive experience in media planning, digital marketing, and leadership, with fluency in Spanish and English.

Qualifications

• 8+ years of relevant work experience with a Bachelor's Degree, or 5+ with an Advanced Degree, or 2 with a PhD.
• Fluency in Spanish and English (written and verbal) is required.

Responsibilities

• Lead end-to-end omni-channel media strategy for Visa campaigns and joint campaigns with clients, from planning through execution and measurement.
• Oversee daily campaign execution with the agency team, driving optimization and testing.
• Collaborate with Marketing, IT, Product, and external agencies to ensure aligned, high-impact media plans.
• Define KPIs across brand and business metrics and lead the Center of Excellence to share best practices.

Skills

Media planning & buying

Digital marketing

Leadership

Strategic thinking

Bilingual Spanish/English

Education

Bachelor's Degree

Advanced Degree preferred

Tools

Ad tech platforms

DMPs/CDPs

Brand safety tools

Job description

Visa in the United States is seeking a Senior Manager to lead omni-channel media campaigns and strategy for Central America & Caribbean, driving business results and media performance. This role reports to the Latin America Director of Media and collaborates with the regional marketing team, agencies, and partners to optimize channels and formats.

The ideal candidate has extensive experience in media planning, digital marketing, and leadership, with fluency in Spanish and English.