Senior National Sales Lead - Natural & E‑Commerce Growth

STRONG ROOTS; New York (NY); On-site; USD 120,000 - 180,000; Full time

Benefits offered by this job

PTO 17 days

401K

Wellness stipend

Medical insurance

Maternity leave (12 weeks)

Paternity leave

Charity donations match

Community service

Friday half-day off (Jun-Aug)

Birthday off

St. Patrick’s Day off

Job summary

Strong Roots in the United States seeks a senior national sales professional to expand distribution, drive velocity, and build durable partnerships across Natural and E-Commerce channels. You will collaborate closely with brokers, the US Sales Team, and cross-functional partners to execute the Sales Operating Plan and deliver sustainable growth.

You’ll travel up to 30% for buyer meetings, trade shows, and major events, leveraging a delicious veg-first product range and strong marketing support

Qualifications

• 5+ years of sales experience in the Food & Beverage industry (CPG/brands).
• Deep experience in Natural Channel including Whole Foods, Amazon, Sprouts, UNFI, Kehe and others.
• Self-starter who is resourceful, tenacious, and resilient.
• Strong data usage to grow the business; ability to balance top and bottom lines.

Responsibilities

• Strategically grow Strong Roots’ overall business as a challenger brand.
• Grow Natural and E-Commerce channels by increasing velocity and door growth.
• Manage broker relationships to secure strong selling stories.
• Partner with US Sales Team to craft and execute the strategy across the business.
• Contribute to the Sales Operating Plan and optimize trade spend and OPEX for national accounts.
• Collaborate with Marketing, Category, Supply Chain, Product and Finance to forecast and share key information.

Skills

Sales experience

Food & Beverage knowledge

Broker relationships

Data-driven

Negotiation

Communication skills

Growth mindset

Self-starter

Job description

Strong Roots in the United States seeks a senior national sales professional to expand distribution, drive velocity, and build durable partnerships across Natural and E-Commerce channels. You will collaborate closely with brokers, the US Sales Team, and cross-functional partners to execute the Sales Operating Plan and deliver sustainable growth.

You’ll travel up to 30% for buyer meetings, trade shows, and major events, leveraging a delicious veg-first product range and strong marketing support