Senior National Sales Lead - Natural & E‑Commerce

Strong Roots | B Corp™; New York (NY); On-site; USD 120,000 - 160,000; Full time

Benefits offered by this job

17 days PTO

401K

Medical insurance

Maternity leave (12 weeks)

Paternity leave (2 weeks)

Charitable donations matching

Paid community service

Birthday and St. Patrick’s Day off

Wellness Wonga $1,000

Paid half-day Fridays in June–August

Job summary

Strong Roots, a certified B Corp, is seeking a senior national sales professional to accelerate growth across the USA, with NYC or Austin as base. You’ll drive expansion in Natural and E-Commerce channels, expand distribution, increase velocity, and nurture key broker and buyer partnerships.

Reporting to the Vice President of Sales, USA, you’ll craft and execute strategies, manage trade spend, and collaborate with Marketing, Category, Supply Chain and Finance to forecast and win in major

Qualifications

• 5+ years sales experience in Food & Beverage (CPG preferred).
• Deep Natural Channel experience (Whole Foods, Amazon, Sprouts, UNFI, KeHE).
• Self-starter with resourcefulness and resilience.
• Strong prioritization in a fast-paced environment.
• Ability to develop relationships with brokers, buyers and distributors.
• Excellent communication with internal and external stakeholders.
• Data-driven decision making using market insights.

Responsibilities

• Grow Whole Foods, Natural and E-commerce channels with velocity and door growth.
• Manage broker relationships to secure prime selling stories.
• Collaborate with US Sales to align strategy and partnerships.
• Deliver the Sales Operating Plan and optimize trade spend.
• Coordinate with Marketing, Category, Supply Chain, and Finance for forecasts.
• Travel up to 30% for buyer meetings and events.

Skills

5+ years sales experience

Food & Beverage

Natural channel experience

Relationship building

Data-driven

Job description

Strong Roots, a certified B Corp, is seeking a senior national sales professional to accelerate growth across the USA, with NYC or Austin as base. You’ll drive expansion in Natural and E-Commerce channels, expand distribution, increase velocity, and nurture key broker and buyer partnerships.

Reporting to the Vice President of Sales, USA, you’ll craft and execute strategies, manage trade spend, and collaborate with Marketing, Category, Supply Chain and Finance to forecast and win in major