Senior Multicultural PR & Campaigns Lead

IW Group Inc.; New York (NY); Hybrid; USD 70,000 - 85,000; Full time

Benefits offered by this job

Hybrid work model

PTO days

Paid holidays

Birthday off

Health coverage

401(k)

Job summary

IW Group Inc. in New York City is seeking a Senior Account Executive to drive integrated communications for a diverse client portfolio. You will manage campaigns across traditional and digital media, including events and activations, to maximize ROI.

Responsibilities include developing strategies, drafting materials, guiding creative, and managing day-to-day client needs. The role requires leading media relations, influencer engagement, and partnerships, with a willingness to travel and support

Qualifications

• Bachelor’s degree or vocational degree required.
• 5+ years professional work experience preferred.
• Experience leading integrated campaigns and client services.

Responsibilities

• Lead integrated communications across a diverse client portfolio.
• Serve as day-to-day client contact, managing timelines across time zones.
• Draft press materials, pitches, and presentations for clients.
• Develop campaign strategies and guide creative directions.
• Cultivate relationships with journalists, creators, and vendors.
• Monitor media trends to inform campaign strategies.

Skills

Client relations

Multicultural marketing

Communication skills

Organization

Team collaboration

Education

Bachelor’s or vocational degree

Tools

Muck Rack

Cision

Microsoft Office

Google Suite

Job description

IW Group Inc. in New York City is seeking a Senior Account Executive to drive integrated communications for a diverse client portfolio. You will manage campaigns across traditional and digital media, including events and activations, to maximize ROI.

Responsibilities include developing strategies, drafting materials, guiding creative, and managing day-to-day client needs. The role requires leading media relations, influencer engagement, and partnerships, with a willingness to travel and support