Senior Integrated Communications Lead

Iw-Group-In; New York (NY); Hybrid; USD 75,000 - 90,000; Full time

Benefits offered by this job

Hybrid work model (Tue–Thu in office)

20 PTO days annually

20 paid holidays (incl. Thanksgiving &

Birthday off

Health, dental, and vision coverage

401(k) with company match

Cell phone reimbursement

Parking and commuter benefits

Employee referral program

Job summary

IW Group in New York City seeks a Senior Account Executive to drive integrated communications for multicultural and total market campaigns. You will manage client relationships, develop campaign strategies, and oversee media outreach, events, and day-to-day requests across time zones.

The role requires a Bachelor’s degree and 5+ years in PR/communications, with a focus on multicultural audiences. Hybrid schedule with on-site client work and travel as needed.

Qualifications

• Bachelor's degree required from a fully accredited college or university.
• Minimum of 5+ years professional work experience.
• Experience with multicultural and Asian consumers is a plus.

Responsibilities

• Lead integrated communications efforts across a diverse portfolio of clients, including food, lifestyle, entertainment, and consumer brands.
• Serve as the day-to-day contact on client accounts, managing timelines and deliverables across time zones.
• Execute media relations, influencer engagement, partnerships, and experiential activations to drive earned coverage and engagement.
• Craft press releases, pitches, presentations, and coverage reports for clients.

Skills

Campaign strategy

Press materials

Media relations

Client relations

Event planning

Multicultural campaigns

Team collaboration

Travel willingness

AI fluency

Education

Bachelor's degree

Tools

Muck Rack

Cision

MS Office

Google Suite

Job description

IW Group in New York City seeks a Senior Account Executive to drive integrated communications for multicultural and total market campaigns. You will manage client relationships, develop campaign strategies, and oversee media outreach, events, and day-to-day requests across time zones.

The role requires a Bachelor’s degree and 5+ years in PR/communications, with a focus on multicultural audiences. Hybrid schedule with on-site client work and travel as needed.