Growth‑Focused Paid Acquisition Manager

Offerup; Bellevue (WA); Hybrid; USD 145,000 - 160,000; Full time

Benefits offered by this job

Equity included

Health insurance

401(k) match

Paid time off

Job summary

OfferUp is seeking a hands‑on Marketing Manager for Paid Acquisition, collaborating across Meta, Google/YouTube, TikTok, and Snap from Bellevue, WA. You’ll own campaign setup, QA, pacing, testing, and weekly diagnostics while translating growth strategy into executable media plans.

You’ll drive performance with a focus on CPI, CPM, CTR, and CVR, working with creative teams and platform partners to scale effectively in a dynamic, local‑market environment.

Qualifications

• 8+ years of hands‑on paid acquisition, performance marketing, or media‑buying experience.
• Deep working experience in Meta Ads Manager and Google Ads, including app acquisition and YouTube campaigns.
• Meaningful experience operating campaigns on TikTok; Snap experience is strongly preferred.

Responsibilities

• Own daily and weekly paid‑channel operations across Meta, Google/YouTube, TikTok, Snap, and new platform tests.
• Translate growth strategy and budget allocations into executable media plans by channel, market tier, objective, audience, and campaign type.
• Build, traffic, and maintain campaigns, including targeting, bidding, budgets, naming conventions, UTMs, placements, creative mapping, and launch QA.
• Monitor and optimize performance across CPI, CPM, CTR, CVR, install volume, reach, frequency, geo performance, and creative fatigue.

Skills

Paid acquisition

Meta Ads

Google Ads

TikTok Ads

Analytics

Budget pacing

Cross-channel

Tools

BigQuery

Tableau

SQL

Job description

OfferUp is seeking a hands‑on Marketing Manager for Paid Acquisition, collaborating across Meta, Google/YouTube, TikTok, and Snap from Bellevue, WA. You’ll own campaign setup, QA, pacing, testing, and weekly diagnostics while translating growth strategy into executable media plans.

You’ll drive performance with a focus on CPI, CPM, CTR, and CVR, working with creative teams and platform partners to scale effectively in a dynamic, local‑market environment.