Senior Mobile Marketing Manager, Hotels

airbnb, Inc.; United States; Remote; USD 80,000 - 150,000; Full time

Job summary

An established industry player is seeking a Senior Marketing Manager to lead innovative marketing strategies for their mobile applications. This role is pivotal in driving customer growth through effective partnerships and performance marketing campaigns. You will leverage your extensive experience in affiliate marketing and analytics to optimize campaigns and collaborate with diverse teams. Join a dynamic and inclusive environment where your expertise will directly impact the company’s success, and be part of a team that values creativity and innovation in the travel and lifestyle sector.

Benefits

Employee Travel Credits

Bonus Opportunities

Equity Options

Comprehensive Benefits

Qualifications

• 10+ years of experience in B2C, preferably in travel or technology.
• Strong analytical skills to derive insights from marketing data.

Responsibilities

• Drive growth for App Store Marketing and optimize digital acquisition campaigns.
• Collaborate with cross-functional teams to assess partnership opportunities.

Skills

Affiliate Marketing

Project Management

Analytical Skills

Digital Marketing

Communication Skills

Job description

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way.

The Community You Will Join

The HotelTonight is a fun, entrepreneurial team where you can have an outsized impact. Simplicity is at the core of our products. We pride ourselves on delivering the smoothest and most intuitive hotel booking experience for guests. HotelTonight, an Airbnb company, provides guests great hotels at amazing prices by helping hotel partners sell unsold inventory.

The Difference You Will Make

As the Senior Marketing Manager, Hotels, you will play a critical role in developing and maintaining HotelTonight’s mobile CPI (Cost Per Install) and CPA (Cost Per Acquisition) partnerships to drive efficient and scalable customer growth. Your responsibilities include driving the strategy, development, analysis, execution and monitoring of pay for performance partnership marketing programs and campaigns. You will collaborate closely with key stakeholders across Product, Data Science, Supply, and Creative to bring to life great partnerships that tell the world about HotelTonight and drive great ROI. The ideal candidate will have a combination of strong affiliate marketing and management experience, project management and top notch analytic skills.

A Typical Day

• Drive outsized growth for Apple and Google App Store Marketing and App Store Optimization channels.
• Own end-to-end digital acquisition campaign performance, from strategy development to capturing business requirements, to planning, delivery, execution and reporting on performance metrics (Cost Per Acquisition, Cost Per Install, etc).
• Identify partnership opportunities that can meet efficiency and scale requirements, create business proposals and collaborate with cross functional teams across finance, legal and marketing to assess opportunities.
• Partner with Engineering to implement new partnerships and support ongoing ones.
• Analyze campaign performance and identify optimization opportunities.
• Partner with Finance to forecast campaign performance across quarters.

Your Expertise

• 10+ years of relevant work experience at a large B2C company, with preference in the consumer internet space of travel, technology, or lifestyle.
• Significant experience working closely with product, digital marketing, and data analytics functions.
• Experience with App Store Marketing, App Store Optimization preferred.
• Experience with global affiliate campaigns that deliver massive scale and ROI.
• Excellent marketing analytics skills, demonstrated ability to extract actionable insights from marketing data and natural curiosity to ask relevant questions.
• Proven leadership capabilities, experience working with diverse cross functional teams and managing workflows involving numerous parties.
• Appetite for a fast-paced, collaborative environment and desire to constantly reassess and make the work better.
• Excellent written and oral communication, sharp analytical skills, attention to detail, and ability to simplify is key.

Our Commitment To Inclusion & Belonging:

Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply.

We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: [e-mail]. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process.

We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application.

How We'll Take Care of You:

Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits.