Senior Mobile Growth Manager: App Acquisition & Activation

Invest with Roots; Atlanta (GA); Hybrid; USD 100,000 - 130,000; Full time

Job summary

Invest with Roots is seeking a Senior Growth Marketer to build our mobile growth engine as we launch our iPhone and Android apps. This role will lead app acquisition efforts, focus on App Store Optimization, and deepen our relationship with our community through mobile-first strategies.

The ideal candidate has over 7 years of experience in growth marketing, particularly with consumer apps, and will be instrumental in connecting acquisition strategies with user engagement and retention.

Qualifications

• 7+ years of experience in growth marketing or mobile growth.
• 4+ years of hands-on experience growing a consumer mobile app.
• Strong multi-channel growth experience.

Responsibilities

• Own mobile growth strategy across app acquisition and retention.
• Lead App Store Optimization for iOS and Android.
• Manage mobile acquisition testing across various channels.

Skills

Growth marketing

App Store Optimization

User acquisition

Performance marketing

Analytics

Tools

AppsFlyer

Google Play Console

Braze

Job description

Invest with Roots is seeking a Senior Growth Marketer to build our mobile growth engine as we launch our iPhone and Android apps. This role will lead app acquisition efforts, focus on App Store Optimization, and deepen our relationship with our community through mobile-first strategies.

The ideal candidate has over 7 years of experience in growth marketing, particularly with consumer apps, and will be instrumental in connecting acquisition strategies with user engagement and retention.