Senior Mobile Growth & Acquisition Lead

Housecall Pro; United States; Remote; USD 134,000 - 162,000; Full time

Benefits offered by this job

Health insurance

401(k)

Flexible time off

Paid parental leave

Tech reimbursement

Equity

Job summary

Housecall Pro, a Denver-based home services software company, is seeking a Senior Manager of Mobile Marketing to lead acquisition across paid and organic channels for our mobile app. You will own ASO, mobile measurement, attribution, and channel strategy, partnering with Product, Engineering, Analytics, Creative, Lifecycle, and Marketing teams.

You will forecast, report, and optimize the mobile funnel, manage measurement platforms like Adjust and Branch, and scale new programs across Apple

Qualifications

• 8+ years of experience in growth marketing, mobile marketing, or marketing operations.
• Proven success scaling mobile user acquisition and engagement through paid channels.
• Expertise in mobile measurement and tracking platforms (ex: Branch, Adjust) and fluent in the nuances of the mobile martech ecosystem.
• Analytical fluency in the full mobile acquisition funnel (cost per install, install to activation rates), LTV/CAC concepts, and incrementality testing.
• Experience launching, testing, and scaling new platforms.
• Experience working with creative teams to create mobile first, customer insight driven assets at high velocity.
• Hands-on experience managing campaigns in mobile app advertising platforms (Apple search ads, meta, google ads, etc.)

Responsibilities

• Lead mobile new customer acquisition strategy across paid and organic channels, including Apple Search Ads, Google App Campaigns, app-focused paid social, emerging acquisition channels, and App Store Optimization (ASO).
• Own App Store Optimization (ASO) strategy and HCP’s presence across mobile app stores, using testing and performance insights to improve discoverability and conversion.
• Act as the business owner for mobile measurement and attribution, partnering with Product, Engineering, and Analytics to develop a best-in-class mobile measurement ecosystem.
• Forecast and report on the mobile acquisition funnel, establishing key performance indicators and translating performance trends into investment and optimization decisions.
• Manage mobile measurement and attribution platforms (i.e. Adjust, Branch) and guide their strategic use across tracking, reporting, experimentation, and acquisition measurement.
• Collaborate with Creative to develop and continuously test mobile-specific assets for paid and organic acquisition programs.
• Partner with Product and Engineering on app store presence, attribution implementation, onboarding entry points, and platform-specific tracking requirements including Apple App Tracking Transparency (ATT), SKAdNetwork, and Google Play policies.
• Test, launch, and scale new app-focused acquisition programs, channels, and capabilities that expand efficient new customer growth.
• Conduct competitive intelligence and market analysis to identify shifts in the mobile ecosystem, emerging acquisition opportunities, and implications for channel strategy.
• Coach and develop team members while establishing clear priorities, operating rhythms, and a culture of experimentation, accountability, and measurable results

Skills

Growth marketing

Mobile marketing

Marketing operations

Mobile measurement

Attribution

Analytics

AI automation

Campaign management

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business

Tools

Adjust

Branch

Apple Search Ads

Google Ads

Meta

Job description

Housecall Pro, a Denver-based home services software company, is seeking a Senior Manager of Mobile Marketing to lead acquisition across paid and organic channels for our mobile app. You will own ASO, mobile measurement, attribution, and channel strategy, partnering with Product, Engineering, Analytics, Creative, Lifecycle, and Marketing teams.

You will forecast, report, and optimize the mobile funnel, manage measurement platforms like Adjust and Branch, and scale new programs across Apple