Senior Mid-Market Content Marketing Leader (Equity)

Intuit Inc.; Mountain View (CA); On-site; USD 169,000 - 229,000; Full time

Job summary

Intuit Inc. is seeking a senior Content Marketing Manager, Mid-Market to own the content engine for mid-market buyers. You will map content to buyer journeys and personas, manage the content roadmap, and lead production with demand gen, field marketing, and product marketing partners.

You will own a calendar, production pipeline, and end-to-end content delivery while evolving formats and channels. Expect collaboration across teams, strong editorial judgment, and measurable impact on pipeline.

Qualifications

• 7+ years in content marketing, strategy, or integrated marketing for a B2B audience, ideally mid-market or enterprise SaaS/fintech.
• Portfolio spanning multiple formats and funnel stages: thought leadership, gated/ungated assets, web content, nurture streams, event narratives, sales enablement.
• Strong content operations skills: briefs, calendars, pipelines, agency/freelancer management, consistent high-quality shipping.
• Analytical instincts: use engagement, conversion, and pipeline data to identify gaps and scale what works.
• Excellent writing and editorial judgment; ability to create standout content and elevate others' work.
• Cross-functional collaboration with demand gen, field, ABM, and product marketing; manage competing priorities.
• Familiarity with SEO/AEO fundamentals and CMS/martech workflows.

Responsibilities

• Own the content roadmap and execution for assigned mid-market personas and journey stages within the overall strategy.
• Translate persona and pain-point insight into concrete content plans and drive publication.
• Run the mid-market content calendar and production pipeline with briefs, reviews, and agency/freelancer management.
• Create and edit high-impact content from thought leadership to nurture content and event narratives.
• Partner with demand generation, field marketing, and ABM teams to fuel campaigns and build distribution plans.
• Work with product marketing to translate product capabilities into buyer-relevant stories.
• Track content performance and use data to iterate on formats, topics, and channels.
• Contribute to scaling the content engine with templates and standards.

Skills

7+ years in B2B content marketing

Portfolio across formats and funnel

Content operations skills

Analytical mindset

Excellent writing & editorial judgment

Cross-functional collaboration

SEO fundamentals familiarity

Job description

Intuit Inc. is seeking a senior Content Marketing Manager, Mid-Market to own the content engine for mid-market buyers. You will map content to buyer journeys and personas, manage the content roadmap, and lead production with demand gen, field marketing, and product marketing partners.

You will own a calendar, production pipeline, and end-to-end content delivery while evolving formats and channels. Expect collaboration across teams, strong editorial judgment, and measurable impact on pipeline.