Staff Marketing Manager, Mid-Market Paid Search

Intuit Inc.; San Francisco (CA); On-site; USD 150,000 - 230,000; Full time

Job summary

Intuit is seeking a Staff Marketing Manager (IC) to own paid search strategy across mid-market accounts, including ABM and MQA-driven targeting, with a strong emphasis on measurable outcomes and revenue impact. You will lead tests, bid strategies, and coordination with analytics, product marketing, and agencies to drive pipeline growth.

You will design experiments, optimize budgets, and translate data into actionable recommendations for senior leadership while ensuring alignment with Intuit's

Qualifications

• 6+ years of hands-on paid search or performance marketing experience for B2B brands with ABM or MQA practice.
• Deep working expertise in Google Ads and Microsoft Advertising campaign architecture, Smart Bidding, audience layering, conversion tracking, and attribution mechanics
• Demonstrated ability to manage a substantial media budget and make strategic allocation decisions under ambiguity
• Strong analytical skills and genuine comfort in the data and AI
• Experience designing and interpreting experiments with clear post-action plans
• Experience managing agency partners or vendors, with the ability to set direction and raise the bar
• Excellent communication skills, including the ability to make a clear recommendation to senior leaders and to bring skeptics along
• Bachelor's degree or equivalent practical experience

Responsibilities

• Own the channel. Set and execute paid search strategy across Google Ads and Microsoft Advertising for the mid-market portfolio account structure, keyword and query strategy, bidding, budget allocation, and pacing against growth and efficiency targets
• Optimize the pipeline. Partner with Analytics to build the measurement and bidding architecture that connects search spend to MQAs, qualified opportunities, and revenue, including offline conversion imports, value-based bidding signals, and lead-quality feedback loops with sales
• Capture and generate new pipeline demand. Manage distinct strategies for brand defense, competitive conquesting, and category and solution-level non-brand demand
• Run testing agendas and learning plans. Design and prioritize experiments across keyword campaigns, audiences (including ABM account-match lists), automated bidding strategies, Performance Max, ad copy, extensions, and landing experiences
• Improve what happens after the click. Partner with product marketing, web, and creative to sharpen ad copy and landing experiences for a mid-market audience
• Lead the agency. Provide clear priorities, briefs, and decision-making to our media agency partners, and hold the work to a high standard of rigor and speed
• Influence with data. Own channel reporting and business reviews, including MQA and account-engagement progression. Translate performance into clear recommendations for marketing and business leaders, and contribute channel inputs to quarterly and annual planning
• Capitalize on search trends. Track platform roadmaps, AI-driven changes to search behavior and ad delivery, and competitor activity — and turn that into testable hypotheses so that Intuit is ahead
• Partner across the funnel. Work cross-functionally across the media team and other

Skills

Paid search

ABM / MQA

Google Ads

Microsoft Advertising

Budget management

Analytics

Experiment design

Agency management

Communication to senior leaders

Education

Bachelor's degree or equivalent practical experience

Tools

Google Ads platform

Microsoft Advertising platform

Job description

Intuit is seeking a Staff Marketing Manager (IC) to own paid search strategy across mid-market accounts, including ABM and MQA-driven targeting, with a strong emphasis on measurable outcomes and revenue impact. You will lead tests, bid strategies, and coordination with analytics, product marketing, and agencies to drive pipeline growth.

You will design experiments, optimize budgets, and translate data into actionable recommendations for senior leadership while ensuring alignment with Intuit's