Senior Meta Performance Marketing Lead (Remote)

Clients Blackbox, Inc.; Amarillo (TX); Remote; USD 104,000 - 127,000; Full time

Benefits offered by this job

Work From Home

Flexible Schedule

Performance Bonus

Paid Time Off

Job summary

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance, campaigns, messaging, and funnel optimization across Meta platforms.

You will lead client conversations, manage budgets, and drive constant testing to improve cost per appointment and overall revenue. You will craft direct-response copy and VSL scripts, collaborate with video editors, and guide optimization across audiences, offers, and creative testing while maintaining strong client relationships and

Qualifications

• 5+ years of paid media experience with substantial Meta ads responsibility.
• Experience leading client-facing strategy conversations and multi-account management.
• Strong direct-response copywriting and testing experience.
• Experience with conversion tracking, pixels, and basic marketing automation.
• Excellent communication, organization, and analytical skills.

Responsibilities

• Own a portfolio of client accounts and act as primary strategic contact.
• Lead bi-weekly calls, present performance and strategy, and plan testing priorities.
• Write direct-response copy and VSL scripts; develop hooks and messaging variations.
• Set up and troubleshoot tracking, pixels, and lead-routing workflows.
• Diagnose performance issues and optimize campaigns across the funnel.

Skills

Paid media

Meta advertising

Direct-response copywriting

Client strategy & relationships

Analytics & problem-solving

Tools

Calendly

Zapier

Pixels / tracking

Job description

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance, campaigns, messaging, and funnel optimization across Meta platforms.

You will lead client conversations, manage budgets, and drive constant testing to improve cost per appointment and overall revenue. You will craft direct-response copy and VSL scripts, collaborate with video editors, and guide optimization across audiences, offers, and creative testing while maintaining strong client relationships and