Senior Meta Paid Media Lead | Remote & High-Impact

Clients Blackbox, Inc.; Tyler (TX); Hybrid; USD 90,000 - 115,000; Full time

Benefits offered by this job

Paid time off

Work from home

Flexible schedule

Training & development

Performance bonus

Job summary

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist/Paid Media Lead to own client performance across media buying, strategy, messaging, creative testing, and client communication.

This senior hands-on role requires leading client conversations and optimizing Meta campaigns for lead generation and appointment bookings. You\'ll manage a portfolio end-to-end, crafting direct-response copy and VSL scripts, developing testing strategies, diagnosing funnel issues, and reporting results to

Qualifications

• 5+ years of hands-on paid media experience with Meta advertising responsibility.
• Experience managing multiple client accounts and leading strategy calls.
• Strong copywriting and testing skills for direct-response campaigns.

Responsibilities

• Own a portfolio of client accounts and lead bi-weekly client calls.
• Build, launch, and optimize Meta campaigns focused on lead generation.
• Write direct-response ad copy and video scripts for financial services.
• Develop testing strategies across audiences, offers, and creatives.
• Set up tracking, pixels, and lead-routing workflows; diagnose funnel issues.
• Translate performance data into actionable recommendations and decisions.

Skills

Paid media

Meta advertising

Direct-response copywriting

Copywriting

Conversion tracking

Analytics

Communication

Problem-solving

Client facing

Job description

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist/Paid Media Lead to own client performance across media buying, strategy, messaging, creative testing, and client communication.

This senior hands-on role requires leading client conversations and optimizing Meta campaigns for lead generation and appointment bookings. You\'ll manage a portfolio end-to-end, crafting direct-response copy and VSL scripts, developing testing strategies, diagnosing funnel issues, and reporting results to