Senior Meta Paid Media Lead & Copywriter (Remote)

Clients Blackbox, Inc.; New York (NY); Remote; USD 95,000 - 120,000; Full time

Benefits offered by this job

Work From Home

Training & Development

Flexible Schedule

Performance Bonus

Job summary

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across Meta advertising, strategy, and messaging. You will manage a portfolio end-to-end, lead client conversations, and drive testing strategies to improve funnel performance.

You will report to the Associate Director of Operations and be accountable for performance, relationships, and retention while collaborating with editors and automation tools to optimize results.

Qualifications

• 5+ years of hands-on paid media experience with substantial Meta advertising responsibility.
• Experience managing multiple client accounts and leading client-facing strategy conversations.
• Strong direct-response copywriting skills including ad copy and scripts.
• Experience with conversion tracking, pixels, and marketing automation.
• Excellent communication, organizational, analytical, and problem-solving skills.

Responsibilities

• Own a portfolio of client accounts and serve as the primary strategic point of contact.
• Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps.
• Prepare and send bi-weekly performance reports at least 24 hours before scheduled calls.
• Translate performance data into clear recommendations and strategic decisions.
• Build strong client relationships that support retention, renewals, and referrals.
• Proactively identify and address account risks and opportunities.
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking.
• Manage budgets, audiences, bid strategies, account structure, and creative testing.
• Monitor daily performance against cost-per-appointment and other key metrics.
• Diagnose underperforming campaigns and determine changes to improve results.
• Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables.
• Write direct-response ad copy and video scripts for financial services audiences.
• Develop hooks, angles, offers, and messaging variations for testing.
• Use performance data to generate new creative and messaging hypotheses.
• Collaborate with video editors and provide clear creative direction.
• Use AI tools to accelerate research and copy development while maintaining quality.
• Set up and troubleshoot tracking, Meta pixels, and conversion events.
• Configure Calendly integrations, Zapier automations, and lead-routing workflows.
• Identify and resolve technical issues between advertising platforms and client systems.
• Evaluate performance across media, messaging, tracking, and lead flow to identify funnel problems.

Skills

Paid media management

Meta advertising

Client relationships

Direct-response copywriting

Data analysis

Strategic thinking

Tools

Meta Ads Manager

Calendly

Zapier

Pixels/Tracking

Job description

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across Meta advertising, strategy, and messaging. You will manage a portfolio end-to-end, lead client conversations, and drive testing strategies to improve funnel performance.

You will report to the Associate Director of Operations and be accountable for performance, relationships, and retention while collaborating with editors and automation tools to optimize results.