Senior Meta Growth Strategist — Remote

Clients Blackbox, Inc.; Waco (TX); Hybrid; USD 104,000 - 127,000; Full time

Benefits offered by this job

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Job summary

Clients Blackbox, Inc. seeks a Senior Paid Media Strategist to own client performance across Meta campaigns, strategy, copywriting, and reporting.

You will manage a portfolio end to end, lead client conversations, and drive testing strategies to improve lead quality and booked appointments. You will write direct-response ad copy and video sales letter scripts, collaborate with editors, and guide creative testing with data-driven insights.

Qualifications

• 5+ years hands-on paid media experience with major Meta responsibility.
• Experience managing multiple client accounts and leading strategy conversations.
• Proven ability to hit performance targets while retaining clients.
• Strong direct-response copywriting skills for ads and scripts.
• Experience developing/testing creative concepts and messaging.
• Experience with conversion tracking, pixels, and basic marketing automation.

Responsibilities

• Own a portfolio of client accounts and lead strategic contacts.
• Lead bi-weekly client calls on performance and strategy.
• Prepare and share performance reports ahead of calls.
• Translate data into actionable recommendations and decisions.
• Build relationships to support retention, renewals, and referrals.
• Identify risks and opportunities and address them proactively.
• Build and optimize Meta campaigns focused on lead generation and appointments.
• Manage budgets, audiences, bids, structure and testing.
• Monitor performance against cost-per-appointment and other metrics.
• Diagnose underperforming campaigns and adjust strategically.
• Develop testing strategies across audiences, offers, messaging, and variables.
• Write direct-response ad copy and VSL scripts for financial services.

Skills

Client strategy

Bi-weekly calls

Performance reporting

Direct-response copywriting

Creative testing

Tracking & funnel

Job description

Clients Blackbox, Inc. seeks a Senior Paid Media Strategist to own client performance across Meta campaigns, strategy, copywriting, and reporting.

You will manage a portfolio end to end, lead client conversations, and drive testing strategies to improve lead quality and booked appointments. You will write direct-response ad copy and video sales letter scripts, collaborate with editors, and guide creative testing with data-driven insights.