Senior Meta Ads Strategist — Lead Gen & VSLs (Remote)

Clients Blackbox, Inc.; Austin (TX); On-site; USD 105,000 - 140,000; Full time

Benefits offered by this job

Paid Time Off

Work From Home

Flexible Schedule

Training & Development

Performance Bonus

Job summary

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across Meta campaigns, strategy, and creative testing. You will write direct-response copy and VSL scripts, develop testing strategies, and manage client relationships from onboarding to retention.

This is a senior hands-on role requiring strategic leadership beyond ads 관리. You will own a portfolio of accounts, lead client calls, and deliver data-driven recommendations.

Qualifications

• 5+ years of hands-on paid media experience, with substantial Meta advertising responsibility.
• Experience managing multiple client accounts and leading client strategy conversations.
• Proven ability to drive campaigns toward defined performance targets while supporting retention.
• Strong direct-response copywriting skills, including ad copy and scripts.
• Experience developing and testing creative concepts, hooks, angles, and messaging.
• Experience with conversion tracking, pixels, and basic marketing automation.

Responsibilities

• Own a portfolio of client accounts and serve as the primary strategic contact.
• Lead bi-weekly client calls and prepare performance reports.
• Translate performance data into clear recommendations and strategic decisions.
• Write direct-response copy and VSL scripts for financial services audiences.
• Develop testing strategies across audiences, messaging, and creatives.
• Set up tracking, pixels, and lead-routing workflows; diagnose funnel issues.

Skills

Paid media

Copywriting

Client management

Data analysis

Communication

Tools

Meta Ads Manager

Calendly

Zapier

Job description

Clients Blackbox, Inc. is seeking a Senior Paid Media Strategist to own client performance across Meta campaigns, strategy, and creative testing. You will write direct-response copy and VSL scripts, develop testing strategies, and manage client relationships from onboarding to retention.

This is a senior hands-on role requiring strategic leadership beyond ads 관리. You will own a portfolio of accounts, lead client calls, and deliver data-driven recommendations.