Senior Meta Ads Strategist — Lead Gen

Clients Blackbox, Inc.; Northern (KY); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Paid Time Off

Training & Development

Work From Home

Flexible Schedule

Performance Bonus

Job summary

Clients Blackbox, Inc. in the United States seeks a Senior Paid Media Strategist / Account Strategist to own client campaigns from strategy through execution, with a focus on Meta advertising and lead generation.

You’ll manage a portfolio of accounts, lead client calls, monitor performance, and translate data into actionable recommendations. This hands-on role emphasizes relationship building, retention, and growth across financial services campaigns.

Qualifications

• 4+ years hands-on paid media experience, strong Meta advertising focus.
• Experience managing multiple client accounts and client-facing conversations.
• Proven ability to drive campaigns toward performance targets while supporting retention.
• Experience with conversion tracking, pixels, and basic marketing automation.
• Strong communication, organization, and problem-solving skills.

Responsibilities

• Own a portfolio of client accounts and serve as the primary point of contact.
• Lead bi-weekly client calls covering performance, strategy, priorities, and next steps.
• Prepare and send bi-weekly performance reports at least 24 hours before calls.
• Translate campaign data into clear, actionable recommendations for non-technical clients.
• Build strong client relationships that support retention, renewals, and referrals.
• Solve account issues proactively to support stability and growth.
• Build, launch, and optimize Meta campaigns focused on lead generation and appointment booking.
• Monitor budgets, audience targeting, bid strategies, creative testing, and campaign variables.
• Monitor performance daily and adjust based on CPL and other metrics.
• Diagnose underperforming campaigns and develop improvement strategies.
• Test audiences, messaging, and creative for stronger results.
• Contribute to ad copy and campaign messaging.
• Set up and troubleshoot tracking, Meta pixels, and conversion events.
• Configure Calendly integrations, Zapier automations, and lead-routing workflows.
• Resolve technical issues between advertising platforms and client systems.
• Proactively monitor tracking and lead flow to prevent issues.

Skills

Paid media

Meta advertising

Client relations

Campaign optimization

Data interpretation

Communication

Job description

Clients Blackbox, Inc. in the United States seeks a Senior Paid Media Strategist / Account Strategist to own client campaigns from strategy through execution, with a focus on Meta advertising and lead generation.

You’ll manage a portfolio of accounts, lead client calls, monitor performance, and translate data into actionable recommendations. This hands-on role emphasizes relationship building, retention, and growth across financial services campaigns.