Senior Membership & Progress Engagement Lead

BioSpace; Plainsboro Township (NJ); On-site; USD 120,000 - 171,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

401(k) savings plan

Tuition reimbursement

Flexible vacation policy

Parental leave

Life insurance

Disability insurance

Job summary

Novo Nordisk in Plainsboro, NJ is seeking the Sr. Loyalty and Progress Engagement Manager to design and run the NovoCare membership program, including its tiers, mechanics, and value proposition within compliance guardrails.

You will manage the loyalty economics, partner with vendors, and collaborate with CRM, product, legal, privacy and analytics to optimize engagement and retention. This role requires 7+ years in loyalty/consumer engagement, strong analytics, and a test‑and‑learn mindset, with

Qualifications

• Bachelor’s degree in Business, Marketing, Analytics or related field; master’s degree preferred.
• 7+ years of experience in loyalty, rewards, gamification, or consumer engagement program design.
• Track record designing and running loyalty or engagement programs and their economics.
• Familiarity with compliance and privacy requirements in a regulated industry valued.
• Strong analytical skills and a test‑and‑learn mindset.
• Strong collaboration and partnering skills.

Responsibilities

• Membership Program Design: Design the NovoCare membership program, including its membership tiers, mechanics, and value proposition, inside strict compliance guardrails.
• Points and Rewards Economy: Define and manage the points and rewards economy, balancing consumer motivation with financial sustainability.
• Progress and Milestone Mechanics: Design progress, milestone, and recognition mechanics that re‑ward healthy behaviors and sustain engagement.
• Behavioral Engagement: Apply behavioral and engagement principles to encourage healthy actions, with no link to prescription fills.
• Compliance Guardrails: Work closely with Legal and Compliance to keep the program inside AKS and all applicable requirements at all times.
• Partner and Vendor Management: Manage loyalty platform and rewards partners to deliver and run the program.
• Measurement and Optimization: Measure loyalty performance against engagement and retention goals and keep optimizing.

Skills

Loyalty program design

Analytics

Collaboration

Test-and-learn mindset

Compliance & privacy awareness

Education

Bachelor’s degree in Business, Marketing, Analytics or related field

Master’s degree preferred

Job description

Novo Nordisk in Plainsboro, NJ is seeking the Sr. Loyalty and Progress Engagement Manager to design and run the NovoCare membership program, including its tiers, mechanics, and value proposition within compliance guardrails.

You will manage the loyalty economics, partner with vendors, and collaborate with CRM, product, legal, privacy and analytics to optimize engagement and retention. This role requires 7+ years in loyalty/consumer engagement, strong analytics, and a test‑and‑learn mindset, with