Senior Manager, Media Strategy

iHeartMedia; Los Angeles (CA); On-site; USD 72,000 - 90,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

Life insurance

Paid vacation and sick time

Paid holidays

401K plan

Employee Assistance Program (EAP)

Job summary

iHeartMedia in Los Angeles, CA, is seeking an experienced Senior Manager, Media Strategy to join our fast-paced team. The Media Strategy team recommends the right mix of iHeartMedia’s multi-platform offerings at the right media weight levels to create media plans that drive successful campaigns for iHeartMedia’s largest National advertisers.

The Senior Manager, Media Strategy reports to the Vice President of Media Strategy and partners with our Strategic Partnership Group to develop strategies

Qualifications

• Basic knowledge of media strategy and the role of different media channels in delivering client objectives and KPIs.
• Knowledge of basic media math and media research techniques.
• Strong written and verbal communication with ability to explain complex information simply.
• Ability to manage multiple projects concurrently and meet deadlines under pressure.
• 4–5 years of advertising/media planning experience across broadcast and digital.
• Excellent Excel skills and data-driven decision making.

Responsibilities

• Partner with sellers on a select list of accounts to develop client briefs aligned with objectives and KPIs.
• Develop a multi-platform media strategy based on briefs, research, and asset knowledge.
• Use planning tools to create an optimized top-line plan and platform mix.
• Direct internal divisions to build platform-specific plans and schedules.
• Create detailed consolidated summary plans for Sales and internal teams.
• Collaborate with Sales, Marketing, Research and Revenue Management on strategy development.

Skills

Media strategy

Media math

Strong communication

Project management

Attention to detail

Excel proficiency

Independent work

Tools

Excel

Job description

iHeartMedia, the number one audio company in America, reaches 90% of Americans every month - a monthly audience that’s twice the size of any other audio company - almost three times the size of the largest TV network - and almost 4 times the size of the largest ad-supported music streaming service. And we were just recognized as one of the Top Media Sales Organizations by The Myers Report! In fact, iHeart has: More #1 rated markets than the next two largest radio companies combined; We're the largest podcast publisher, with more monthly downloads than the second- and third-largest podcast publishers combined. Podcasting, the fastest-growing new media, today has more monthly users than streaming music services or Netflix; iHeart is the home of many of the country’s most popular and trusted on-air personalities and podcast influencers, who build important connections with hundreds of communities across America; We create and produce some of the most popular and well-known branded live music events in America, including the iHeartRadio Music Festival, the iHeartRadio Music Awards, the iHeartCountry Festival, iHeartRadio Fiesta Latina and the iHeartRadio Jingle Ball Tour; iHeartRadio is the #1 streaming radio digital service in America; Our social media footprint is 7 times larger than the next largest audio service; and We have the only complete audio ad technology stack in the industry for all forms of audio, from on-demand to broadcast radio, digital streaming radio and podcasting, which bring data, targeting and attribution to all forms of audio at an unparalleled scale.

What We Need:

iHeartMedia is seeking an experienced Senior Manager, Media Strategy to join our fast-paced and innovative team in Los Angeles, CA! The Media Strategy team recommends the right mix of iHeartMedia’s multi-platform offerings at the right media weight levels to create media plans that drive successful campaigns for iHeartMedia’s largest National advertisers. The Senior Manager, Media Strategy reports to the Vice President of Media Strategy and partners with our Strategic Partnership Group (the division that leads National multi-platform sales) to develop media strategies and plans that meet advertisers’ objectives, yield measurable results, and drive ad revenue.

What You’ll Do:

• Partner with sellers on a select list of accounts (as determined by their VP) to develop clear client briefs based on a thorough understanding of each clients’ business/brand objective, KPIs and success metrics
• Develop a recommended iHeartMedia multi-platform media strategy based on the media brief, supplemental research and a thorough knowledge of iHeartMedia’s assets and capabilities
• Use proprietary planning tools to develop an optimized top-line media plan including the iHeartMedia platform mix and weight levels
• Provide appropriate direction to individual iHeartMedia platform divisions (Premiere Networks, Total Traffic & Weather Network, Local Radio, Events and Digital) to build their specific media plans/schedules
• Create detailed consolidated summary plans to share with Sales and other relevant internal teams
• Work closely day-to-day with Sales, Marketing, Research and Revenue Management in the development of all strategies/plan recommendations

What You’ll Need:

• Basic knowledge of media strategy and the role(s) that different media channels play in delivering on specific client objectives and KPIs
• Knowledge of all basic media math and media research techniques
• Natural drive to independently stay current on developments/shifts in media landscape
• Strong communication skills
• Ability to work on multiple projects concurrently and meet deadlines under pressure
• Superior organizational skills, analytical & detail-oriented approach to projects
• Strong proficiency with Microsoft Excel
• Ability to thrive working independently and as part of a team
• 4-5 years of advertising/media planning experience - multi-channel media (Broadcast and Digital)

What You’ll Bring:

• Respect for others and a strong belief that others should do this in return
• Accountability for own work and desire to provide guidance to new team members
• Ability to contribute to several projects at the same time under a moderate level of direction
• Application of objective judgement, technical skills and prior experience to solve business problems
• Strong written and verbal communication skills, including a knack for explaining complex information in a straightforward manner
• Desire for continued knowledge sharing and learning
• Understanding of impact of own decisions

Compensation:

Salary to be determined by multiple factors including but not limited to relevant experience, knowledge, skills, other job-related qualifications, and alignment with market data.

$72,000 - $90,000

Location:

Los Angeles, CA: 6100 Center Drive West, Suite 800, 90045

Position Type:

Regular Time

Pay Type:

Salaried

Benefits:

• Employer sponsored medical, dental and vision with a variety of coverage options
• Company provided and supplemental life insurance
• Paid vacation and sick time
• Paid company holidays
• A Spirit day to encourage and allow our employees to more easily volunteer in their community
• A 401K plan
• Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving
• A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!

The Company is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, protected veteran status, genetic information, or any other legally protected classification or status.

Non-Compete will be required for certain positions and as allowed by law. Our organization participates in E-Verify.