Senior Media Strategy Lead - Data-Driven Growth

Matcha; Northern (KY); Hybrid; USD 150,000 - 200,000; Full time

Benefits offered by this job

Equity package

Healthcare benefits (medical, dental,

401(k) plan

12 company-paid holidays

12 weeks of parental leave

$500 work-from-home stipend

Job summary

Northbeam is seeking a Senior Media Strategist to guide clients in marketing strategy and data-driven decision making. You will advise on media mix, budgets, and creative approach across major platforms, translating complex data into actionable insights.

The role emphasizes problem solving, cross-project collaboration, and educating customers to maximize platform value. Remote-friendly with offices in SF and LA, offering equity and comprehensive benefits.

Qualifications

• 3+ years in an eCommerce growth marketing role.
• Experience managing advertising budgets on social media or search platforms over $100,000 per month.

Responsibilities

• Strategic Advising: act as strategic partner to clients—data reviews, growth audits, advising on budget allocation and creative strategy across Meta, Google, TikTok.
• Attribution Storytelling: translate multi-touch and MMM data into digestible narratives for client decisions.
• Growth Frameworks: guide brands through growth moments like scaling paid spend and improving LTV:CAC.
• Onboarding to Retention: deliver consultative onboarding for early-stage clients and ongoing insights for retained brands.
• Internal Collaboration: voice of the customer across Product, Marketing, and CS teams.
• Systematization: develop repeatable assets and internal playbooks for benchmarking and reporting.

Skills

Media buying

Growth marketing

Budget management

Email marketing

Analytics

Attribution

Shopify

Klaviyo

Facebook Ads

Google Ads

TikTok

Education

Bachelor's Degree

Tools

HubSpot

CRM tools

Google Analytics

Facebook Ads

Klaviyo

Shopify

Job description

Northbeam is seeking a Senior Media Strategist to guide clients in marketing strategy and data-driven decision making. You will advise on media mix, budgets, and creative approach across major platforms, translating complex data into actionable insights.

The role emphasizes problem solving, cross-project collaboration, and educating customers to maximize platform value. Remote-friendly with offices in SF and LA, offering equity and comprehensive benefits.