Senior Media Strategy & Buying Lead

Adelphi Group; New York (NY); On-site; USD 80,000 - 100,000; Full time

Job summary

Ptarmigan Media, a proud part of Omnicom Media Group, is seeking a dynamic media planning and buying professional to join our New York office. This is an on-site role focusing on financial services clients and cross-channel media strategy.

You will lead client communications, develop tactical and high-impact media solutions, and drive campaigns from trafficking through reporting and optimization in a fast-paced environment.

Qualifications

• 4+ years of media planning and buying experience in a media agency.
• Strong knowledge of 360 cross-channel media (Digital, Print, TV/OTT, OOH, Audio).
• Proven ability to develop innovative ideas that enhance channel performance.
• Strong analytical skills to interpret digital performance data and KPIs.
• Effective negotiation skills delivering incremental client value.
• Proficiency with Google Analytics, Campaign Manager, Google Data Studio, and Prisma.

Responsibilities

• Serve as day-to-day client lead and respond to client needs.
• Develop and present comprehensive media recommendations for tactics and custom solutions.
• Oversee end-to-end campaign execution from trafficking to reporting and optimization.
• Manage budgets, flowcharts, and campaign pacing for fiscal accuracy.
• Lead campaign performance analysis and provide actionable optimization insights.
• Coordinate with planning, digital, and investment teams for strategic alignment.
• Mentor and develop junior team members, set expectations and growth plans.
• Collaborate on timelines and cross-functional inputs to meet milestones.
• Support creation of clear, strategic RFPs and partner proposals.

Skills

Media planning

Cross-channel media

Analytics

Negotiation

Communication

Project management

Microsoft Office

Tools

Google Analytics

Campaign Manager

Google Data Studio

Prisma

Job description

Ptarmigan Media, a proud part of Omnicom Media Group, is seeking a dynamic media planning and buying professional to join our New York office. This is an on-site role focusing on financial services clients and cross-channel media strategy.

You will lead client communications, develop tactical and high-impact media solutions, and drive campaigns from trafficking through reporting and optimization in a fast-paced environment.