Integrated Media Manager

Adelphi Group; New York (NY); On-site; USD 80,000 - 100,000; Full time

Job summary

Ptarmigan Media, a proud part of Omnicom Media Group, is seeking a dynamic media planning and buying professional to join our New York office. This is an on-site role focusing on financial services clients and cross-channel media strategy.

You will lead client communications, develop tactical and high-impact media solutions, and drive campaigns from trafficking through reporting and optimization in a fast-paced environment.

Qualifications

• 4+ years of media planning and buying experience in a media agency.
• Strong knowledge of 360 cross-channel media (Digital, Print, TV/OTT, OOH, Audio).
• Proven ability to develop innovative ideas that enhance channel performance.
• Strong analytical skills to interpret digital performance data and KPIs.
• Effective negotiation skills delivering incremental client value.
• Proficiency with Google Analytics, Campaign Manager, Google Data Studio, and Prisma.

Responsibilities

• Serve as day-to-day client lead and respond to client needs.
• Develop and present comprehensive media recommendations for tactics and custom solutions.
• Oversee end-to-end campaign execution from trafficking to reporting and optimization.
• Manage budgets, flowcharts, and campaign pacing for fiscal accuracy.
• Lead campaign performance analysis and provide actionable optimization insights.
• Coordinate with planning, digital, and investment teams for strategic alignment.
• Mentor and develop junior team members, set expectations and growth plans.
• Collaborate on timelines and cross-functional inputs to meet milestones.
• Support creation of clear, strategic RFPs and partner proposals.

Skills

Media planning

Cross-channel media

Analytics

Negotiation

Communication

Project management

Microsoft Office

Tools

Google Analytics

Campaign Manager

Google Data Studio

Prisma

Job description

Agency: Omnicom Media

Job Function: Media

Job Subfunction: Media Planning and Buying

Job Description:

Ptarmigan Media, a proud part of Omnicom Media Group, is a global leader in media services with a specialization in the Financial Services sector. As we continue to expand our New York office, we’re seeking dynamic, forward-thinking professionals passionate about financial services, media strategy, and innovative marketing solutions. This is an exciting opportunity to join a collaborative, fast-paced team where your ideas and impact will shape the future of our clients and our business.

Responsibilities include:

• Serve as day-to-day client lead, ensuring timely and effective responses to client needs and requests.
• Develop and present comprehensive media recommendations encompassing both tactical activations and high-impact, custom solutions to achieve client goals.
• Oversee end-to-end campaign execution-from trafficking and creative delivery through reporting and optimization-ensuring quality control, accuracy, and adherence to deadlines.
• Manage budgets, flowcharts, and campaign pacing to ensure fiscal accuracy and alignment with client objectives.
• Lead campaign performance analysis, providing actionable insights and optimization strategies based on data and key performance indicators (KPIs).
• Maintain a full understanding of ongoing projects across planning, digital, and investment teams to ensure strategic alignment.
• Guide, mentor, and develop junior team members-setting clear expectations, prioritizing work, ensuring quality standards, and fostering professional growth.
• Collaborate on project timelines and coordinate cross-functional inputs to meet delivery milestones.
• Support junior staff in developing clear and strategic RFPs, ensuring proposals from media partners are innovative, best-in-class, and aligned with client objectives.
• Contribute to Ptarmigan Media’ s thought leadership and new business development initiatives.

Skills required for this position:

• 4+ years of media planning and buying experience within a media agency.
• Strong knowledge of 360 cross-channel media, including Digital (Search, Social, Programmatic, Video, Content, Display), Print, TV/OTT, OOH, and Audio.
• Proven ability to develop and implement innovative ideas that enhance channel performance and client processes.
• Strong analytical skills with the ability to interpret digital performance data and report on KPIs across multiple tactics.
• Effective negotiation skills that deliver incremental value for client investments.
• Proficiency with key tools including Google Analytics, Campaign Manager (DoubleClick/DFA), Google Data Studio, and Prisma.
• Proven ability to build strategic, collaborative relationships with media partners and clients.
• Exceptional communication, presentation, and writing skills.
• Highly organized, detail-oriented, and able to thrive in a fast-paced environment while managing multiple priorities.
• Advanced proficiency in Microsoft Office Suite.
• Experience in the Financial Services category preferred, but not required.$80,000-$100,000

Omnicom's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom's corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

For US Job Seekers:

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