Senior Media Strategist

Placements24; Myrtle Beach (SC); On-site; USD 55,000 - 73,000; Full time

Benefits offered by this job

Health insurance

Retirement savings

Paid time off

Incentives

Job summary

Placements24 in East London, Eastern Cape, seeks a Senior Media Strategist to craft and execute sophisticated media strategies, identify audiences, select channels, and optimize campaigns. You will guide media investments and collaborate with creative teams to ensure alignment with campaign goals.

The role requires 7+ years in media planning and a deep understanding of the South African media landscape, with opportunities for professional growth within a dynamic team.

Qualifications

• Minimum of 7 years in media planning and strategy.
• Experience in PR and marketing.
• Strong negotiation and communication abilities.
• Expertise with media planning tools and software.
• Knowledge of the South African media landscape.
• Ability to manage multiple projects and work in a team.
• Budget management and reporting experience.

Responsibilities

• Develop comprehensive media strategies and plans across channels.
• Identify target audiences and optimal media mix.
• Negotiate and purchase media space and time.
• Analyze media performance data and provide insights.
• Stay abreast of emerging media trends.
• Collaborate with creative teams to align plans with creative.
• Manage relationships with media vendors and partners.
• Develop performance reports and present findings.
• Oversee campaign execution for accuracy and timeliness.
• Contribute to strategic discussions on marketing objectives.

Skills

Media strategy

Negotiation

Analytical skills

Teamwork

Budget management

Communication

PR knowledge

Education

Bachelor's degree in Marketing, Advertising, Communications

Tools

Media planning tools

Job description

About the Role

Our client is seeking a highly accomplished Senior Media Strategist to join their dynamic team in East London, Eastern Cape. This role is pivotal in crafting and executing sophisticated media strategies that elevate brand awareness and achieve specific marketing objectives. The Senior Media Strategist will be responsible for identifying target audiences, selecting optimal media channels, and optimizing campaign performance. This position is based in our client's East London, Eastern Cape office. The ideal candidate will possess extensive experience in media planning and buying, a strong understanding of market trends, and the ability to translate complex data into actionable insights. You will play a key role in guiding media investments and ensuring maximum return for our client's communication efforts.

Key Responsibilities

• Develop comprehensive media strategies and plans across various channels (digital, print, broadcast).
• Identify target audiences and recommend optimal media mix for campaign effectiveness.
• Negotiate and purchase media space and time to achieve campaign objectives and budget constraints.
• Analyze media performance data and provide insights for campaign optimization.
• Stay abreast of emerging media trends, technologies, and best practices.
• Collaborate with creative teams to ensure media plans align with campaign creative.
• Manage relationships with media vendors and partners.
• Develop performance reports and present findings to stakeholders.
• Oversee campaign execution to ensure accuracy and timeliness.
• Contribute to strategic discussions regarding overall marketing and communication objectives.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Minimum of 7 years of experience in media planning and strategy, with a strong focus on PR and marketing.
• Proven track record of developing and executing successful media campaigns.
• Expertise in media planning tools and software.
• Strong analytical and quantitative skills.
• Excellent negotiation and communication abilities.
• In-depth knowledge of the South African media landscape.
• Ability to work effectively in a team and manage multiple projects simultaneously.
• Strategic thinking and problem-solving capabilities.
• Experience in budget management and reporting.

Benefits

Our client offers a competitive salary and a comprehensive benefits package, including health insurance and retirement savings. This role, based in East London, Eastern Cape, provides excellent opportunities for professional development and career advancement within the Media & PR sector. Employees benefit from working in a collaborative and results-driven environment. Additional benefits include generous paid time off and performance-based incentives. Join a leading organization dedicated to innovative media strategies.