Senior Public Relations Officer

Placements24; United States; On-site; USD 36,000 - 54,000; Full time

Benefits offered by this job

Health insurance

Retirement savings plan

Professional development opportunities

Dynamic Randburg office environment

Generous annual leave

Job summary

Placements24 is seeking a Senior Public Relations Officer to lead external communications from our Randburg offices. You will shape the public image, manage media relations, and drive strategic PR campaigns in a fast-paced environment.

The role requires a strong background in media engagement, corporate communications and planning, with responsibility for developing proactive PR programs, handling inquiries and building stakeholder relationships.

Qualifications

• Bachelor's degree in Public Relations, Communications, Journalism, or related field.
• 5-7 years of proven PR or corporate communications experience, preferably in media.
• Strong media relations, campaign management and coverage success.
• Excellent written/verbal skills and attention to detail.

Responsibilities

• Lead external communications and develop proactive PR strategies.
• Manage media inquiries, cultivate relationships with journalists and influencers.
• Craft press releases, media kits and communications materials.
• Oversee social media content strategy and online reputation.
• Organize press conferences, briefings and media events.
• Provide strategic guidance to senior management on PR risks.

Skills

Public relations strategy

Media relations

Campaign management

Stakeholder engagement

Crisis communications

Written communication

Social media management

Analytics and reporting

Education

Bachelor's degree in PR/Communications

Tools

Cision

Hootsuite

Google Analytics

Job description

About the Role

Our client, a dynamic and growing media enterprise based in **Randburg, Gauteng**, is seeking a highly experienced and strategic Senior Public Relations Officer to lead their external communications efforts. This role is essential for shaping the company's public image, managing media relations, and executing impactful PR campaigns. The ideal candidate will possess a strong background in media engagement, corporate communications, and strategic planning, with a proven ability to deliver results in a fast-paced environment. You will be responsible for developing and implementing proactive PR strategies, handling media inquiries, and cultivating positive relationships with key stakeholders. This position requires a dedicated professional committed to working full-time on-site in our **Randburg** offices, contributing directly to the team's success. This is an exceptional opportunity for a seasoned PR professional to drive significant impact within the **Gauteng** media sector.

Key Responsibilities

• Develop and execute strategic public relations plans to enhance company visibility and reputation.
• Cultivate and maintain strong relationships with media representatives, journalists, and influencers.
• Craft compelling press releases, media kits, and other communication materials.
• Manage media inquiries and respond to requests in a timely and professional manner.
• Oversee social media content strategy and online reputation management.
• Organize and manage press conferences, media events, and stakeholder briefings.
• Monitor media coverage, analyze performance metrics, and provide comprehensive reports.
• Advise senior management on PR strategy and potential communication challenges.
• Collaborate with marketing and other departments to ensure unified messaging.
• Stay current with industry trends and best practices in public relations.

Requirements

• Bachelor's degree in Public Relations, Communications, Journalism, or a related discipline.
• 5-7 years of proven experience in public relations or corporate communications, preferably within the media industry.
• Demonstrated success in media relations, campaign management, and securing positive coverage.
• Excellent written and verbal communication skills, with a meticulous eye for detail.
• Strong understanding of media law and ethical communication standards.
• Experience with social media management tools and analytics platforms.
• Ability to work effectively under pressure and manage multiple priorities simultaneously.
• Excellent organizational and project management skills.
• A proactive and strategic approach to public relations.
• Must be based in or able to commute reliably to **Randburg, Gauteng**.

Benefits

• Competitive annual salary of ZAR.
• Comprehensive health insurance plan and retirement savings option.
• Opportunities for professional development, workshops, and conferences.
• A dynamic and collaborative work environment in **Randburg**.
• Generous paid annual leave and company holidays.
• Potential for career advancement within a growing organization.
• Performance-based incentives.
• Access to modern office facilities and resources.