Digital Media Planner Buyer

Placements24; United States; On-site; USD 19,000 - 31,000; Full time

Job summary

Placements24 in Randburg, Gauteng, is seeking a meticulous Digital Media Planner Buyer to develop and execute digital media strategies across search, social, display, video, and programmatic channels. The role emphasizes researching channels, negotiating favorable rates, managing budgets, and delivering data-driven optimizations.

On-site position in Randburg, requiring strong analytical skills and collaboration with clients and teams.

Qualifications

• Proven experience as a Digital Media Planner Buyer or in a similar media planning role within an agency or client-side setting.
• Strong understanding of the digital media landscape, including various platforms, ad technologies, and measurement techniques.
• Excellent analytical and quantitative skills, with the ability to interpret data and make strategic recommendations.
• Proficiency in media planning and buying software, as well as analytics tools (e.g., Google Analytics).
• Strong negotiation and communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Experience with programmatic buying is a plus.

Responsibilities

• Develop comprehensive digital media plans based on client objectives, target audiences, and budget constraints.
• Research, identify, and evaluate optimal digital media channels, including search, social, display, video, and programmatic advertising.
• Negotiate and purchase media space and time to secure the best rates and placements.
• Manage media budgets, ensuring efficient allocation and tracking of spend.
• Monitor campaign performance, analyze data, and provide insights and recommendations for optimization.
• Collaborate with account management, creative teams, and clients to ensure alignment and successful campaign execution.
• Build and maintain strong relationships with media vendors and partners.
• Stay abreast of industry trends, new media opportunities, and technological advancements.

Skills

Digital media planning

Negotiation

Analytical skills

Data interpretation

Media channel knowledge

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

Media planning software

Job description

About the Role

Our client, a leading advertising agency, is seeking a meticulous and strategic Digital Media Planner Buyer to join their team in Randburg, Gauteng. This role is crucial for developing and executing effective digital media strategies that meet client objectives. You will be responsible for researching, planning, and purchasing digital media space across various channels to maximize campaign reach and impact. The ideal candidate possesses strong analytical skills, a deep understanding of the digital media landscape, and the ability to negotiate favorable rates. This is an excellent opportunity to contribute to high-profile campaigns within the vibrant Randburg advertising scene.

Key Responsibilities

• Develop comprehensive digital media plans based on client objectives, target audiences, and budget constraints.
• Research, identify, and evaluate optimal digital media channels, including search, social, display, video, and programmatic advertising.
• Negotiate and purchase media space and time to secure the best rates and placements.
• Manage media budgets, ensuring efficient allocation and tracking of spend.
• Monitor campaign performance, analyze data, and provide insights and recommendations for optimization.
• Collaborate with account management, creative teams, and clients to ensure alignment and successful campaign execution.
• Build and maintain strong relationships with media vendors and partners.
• Stay abreast of industry trends, new media opportunities, and technological advancements.

Requirements

• Proven experience as a Digital Media Planner Buyer or in a similar media planning role within an agency or client-side setting.
• Strong understanding of the digital media landscape, including various platforms, ad technologies, and measurement techniques.
• Excellent analytical and quantitative skills, with the ability to interpret data and make strategic recommendations.
• Proficiency in media planning and buying software, as well as analytics tools (e.g., Google Analytics).
• Strong negotiation and communication skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Bachelor's degree in Marketing, Advertising, Communications, or a related field.
• Experience with programmatic buying is a plus.

Benefits

This position offers a competitive salary of R per annum, along with a comprehensive benefits package and professional development opportunities. Employees will work in a dynamic agency environment in Randburg, Gauteng, contributing to exciting client projects. This role requires a dedicated on-site presence to foster team collaboration and client engagement.