Senior Media Strategist

Mediabistro; Irvine (CA); Remote; USD 90,000 - 115,000; Full time

Job summary

A leading agency is seeking a Senior Media Strategist who excels in data-driven performance marketing. The ideal candidate will lead paid social campaigns, optimize results across platforms, and leverage AI innovation to drive growth. Enjoy a remote-first culture with unlimited PTO and outstanding health benefits.

Benefits

Unlimited PTO

Excellent Health Benefits

401K + Match

Home internet allowance

Work environment flexibility

Qualifications

• 4+ years of experience managing paid media across key platforms.
• Must possess a paid media certification.
• Strong grasp of auction-based media buying strategies.

Responsibilities

• Manage paid social campaigns with budgets exceeding $100K/month.
• Optimize campaigns across platforms to drive measurable growth.
• Lead campaign performance analysis to inform strategic direction.

Skills

Data-driven strategy

Performance analysis

Creative insight

Clear communication

Machine learning models

Education

Bachelor's degree in Marketing, Data Science

Advanced degree

Paid media certification

Tools

Microsoft Excel

AI-powered marketing tools

Job description

adQuadrant is redefining what a modern growth partner looks like. We partner with the most ambitious consumer brands to scale intelligently through a powerful blend of media strategy, advanced measurement, AI innovation, and audience-first creative. As pioneers in digital marketing and social commerce, we're building the next-generation agency model : one where media investment becomes growth capital, where creative is informed by contribution margin, and where technology and human expertise are deeply fused.

We're proud to be one of just five dual-badged TikTok agencies in the U.S., officially recognized as both a TikTok Marketing Partner and a TikTok Shops Partner. Our highest-tier platform relationships extend to Meta, Google, Snap, Pinterest, and more. Our remote team thrives on innovation, experimentation, and forward-thinking problem-solving. If you're ready to challenge convention and architect the future of performance marketing, you're in the right place.

The Senior Media Strategist role blends data-driven strategy, performance analysis, creative insight, and clear communication. This position is ideal for someone who thrives in a fast-paced, collaborative environment and can confidently lead cross-functional teams to drive measurable growth. You'll serve as a strategic partner to both clients and internal stakeholders-owning media strategy, championing AI-driven innovation, and optimizing campaigns across platforms to deliver exceptional results for our top-tier accounts.

The Ideal Candidate will have experience with :

Proven experience managing paid social campaigns with budgets exceeding $100K / month across Facebook, Instagram, TikTok, and Pinterest; additional expertise with TikTok Shop, Snapchat, or LinkedIn is a strong plus. Strategizing and optimizing for performance metrics such as ROAS, CPA, CPL, and CTR to drive measurable business outcomes. Executing full-funnel, conversion-focused media strategies for enterprise-level clients. Leading campaign performance analysis and using data to inform strategic direction and optimizations. Utilizing AI-driven tools for forecasting, real-time bidding, and media mix modeling to improve efficiency and scale. Applying media intelligence (e.g., NLP, sentiment analysis) for competitor monitoring and trend identification. Translating AI insights into actionable strategies and clearly communicating them to clients and internal stakeholders. Owning account strategy and defining next steps to meet client objectives. Collaborating with creative teams to assess performance and guide next-generation creative strategy. Auditing accounts to ensure implementation of best practices and identifying areas for improvement. Building strong client relationships and demonstrating consultative, solution-oriented communication. Engaging with platform partners to gather insights and advocate for better support and collaboration. Developing and maintaining systems, processes, and shared resources to support cross-channel media operations. Embracing and applying adQuadrant's omni-channel performance marketing approach. Demonstrating a proactive, test-and-learn mindset to continuously improve performance and strategy. Desired Qualifications :

Must demonstrate grit, intellectual curiosity, customer obsessed, data driven decisions, no ego, a commitment to getting it right Brings top-tier attitude and effort to continuously elevate existing skills and knowledge Exceptionally organized, detail-oriented, and effective in fast-paced, ambiguous environments Bachelor's degree in Marketing, Data Science, or a related quantitative discipline; advanced degree a plus 4+ years of experience managing paid media across Meta, TikTok, Pinterest, or similar platforms At least one current paid media certification (e.g., Meta Blueprint, TikTok Academy) Deep understanding of auction-based media buying and strategies to scale profitably Strong grasp of ad targeting methodologies, performance optimization, and iterative testing Familiarity with AI-powered marketing tools (e.g., predictive analytics, automated bidding, generative creative testing) Experience leveraging machine learning models to inform media mix, creative decisioning, or performance forecasting Comfortable interpreting outputs from AI tools and translating them into actionable strategy High proficiency in Microsoft Excel (pivot tables, lookups, etc.) and performance reporting platforms Fluent in mathematical and statistical concepts with strong critical thinking skills Naturally curious, continuously learning, and applying new insights to improve campaign outcomes Strong communicator with a performance-first mindset and a drive to exceed goals Culture & Benefits :

We're a no-ego, no-politics, performance-first culture. This role is for a builder, not a bureaucrat. If you think like a founder, speak like a strategist, and execute like an operator, you'll thrive here.

Our people come first. No jerks. No egos. Just people who like to work hard and enjoy winning as a team. Excellent Health Benefits (health, dental, vision, and life insurance) 401K + Match Time Off - Unlimited PTO, Paid Sick Leave, Paid Company Holidays, End of Year Flex week (December 24 - January 1) $300 / year to equip your work space with new equipment $30 / month for home internet Salary Range : $90,000 - $115,000 USD per year + commission An extremely supportive and fun company culture Work Environment Requirements :

Remote-first company with the option to work from offices in Irvine, California. Ability to work from anywhere in the US. Virtual collaboration through meetings and Slack. Use of a laptop (Mac), computer software, and office productivity tools. Reliable internet access and a professional background. Reasonable accommodations available for qualified individuals with disabilities.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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