Senior Media Strategist

Infinite Digital Infinite Digital, LLC; Irving (TX); Remote; USD 65,000 - 95,000; Full time

Job summary

A leading company in digital marketing is seeking a Senior Media Strategist to manage and optimize online marketing campaigns targeting local and regional businesses. The ideal candidate will have extensive experience with Google Ads and Meta advertising, alongside strong analytical and organizational skills. Enjoy benefits like medical coverage, a 401k match, and opportunities for continued education. Join a team that values relationships and flexibility while making a significant impact.

Benefits

Medical, dental, and vision benefits

401k with matching

Paid time off (PTO)

Time off for voting and adoptions

Team activities/outings

Pet insurance options

Qualifications

• 3-5 years experience using Google Ads (search, display, YouTube) and Meta ads.
• Google Ads and Meta Blueprint certifications are required.
• Strong organizational skills with a proactive attitude.

Responsibilities

• Create and execute online marketing campaigns for local and regional businesses.
• Measure and report performance of digital marketing campaigns.
• Mentor and train Coordinator team members on campaign optimization.

Skills

Google Ads

Meta Ads

Project Management

Keyword Research

Performance Measurement

Digital Marketing Strategy

Education

Google Ads certification

Meta Blueprint certification

Job description

Career Opportunities with Infinite Digital

Current job opportunities are posted here as they become available.

The Senior Media Strategist creates and executes online marketing campaigns for local and regional businesses nationwide, dictates campaign strategy, and assists in the training of Media Coordinators. This position has heavy emphasis on advertising within Google Ads and Meta (Facebook Ad Manager). *This position is 100% Remote however you must live in the Dallas/Ft. Worth area for occasional team meetups.

WHAT YOU’LL BE DOING

Build campaigns using Google Ads and Facebook Ad Manager

Experience setting up and troubleshooting Google and Meta conversions

Experience with Google Tag Manager and Facebook Ad Manager

Perform keyword research and create search-based campaigns

Study target audience profiles and create demographic and behavioral campaigns

Measure and report performance of all digital marketing campaigns & assess against goals

Identify trends and insights, and optimize projects based on findings

Maintain accurate log of project/campaign developments using internal Project Management Software

Plan, execute, and measure experiments and conversion tests, as requested

Problem-solve and troubleshoot campaign issues

Recommend digital marketing strategy and tactic improvements

Mentor & train Coordinator team members to build, optimize, and report on Google campaigns

As this role grows, responsibilities will be reviewed and assessed regularly

QUALIFICATIONS

3-5 years experience using Google Ads (search, display, and YouTube) and Meta ads (Facebook Ads Manager)

Google Ads and Meta Blueprint certifications

Careful, methodical, and detail oriented mindset

Someone flexible and fearless who is excited to help build our growing company

A curious mind with a fierce appetite for learning, a collaborative mindset, and thick skin

Superior organizational skills, integrity and strong follow through on tasks

A cool-headed personality that isn’t easily overwhelmed by new challenge

Responsive to feedback (internal or external), and approach changes with a positive attitude

Innovative personality constantly looking for ways to evolve and optimize the process

A team player who is willing to help out wherever needed that isn’t above small problems

WHO WE ARE

At Infinite Digital, we are on a mission to strengthen the relationships our partners have with businesses by providing personalized and effective digital and creative services. Our mission is about relationships first. Our partners - be they marketing consultants, local businesses, or large radio conglomerates - come to us to help them successfully provide marketing services.

What We Offer

Medical, dental, and vision benefits

401k with matching

Complementary health advocate services such as legal, medical billing, and work-life balance services

Continued education opportunities

Paid time off (PTO)

Time off for voting, adoptions, maternity and paternity, floating holidays, volunteering, and bereavement

Team activities/outings

Pet insurance options

If you believe in doing what’s right, giving small businesses a big future, and are a great fit for this role, please apply today!