Senior Media Relations Strategist

Medical University of South Carolina; Charleston (SC); On-site; USD 85,000 - 110,000; Full time

Job summary

Medical University of South Carolina in Charleston seeks a Media Relations Manager to advance MUSC’s reputation by shaping proactive PR strategy and handling high-level media engagement across clinical, academic, research, and enterprise priorities.

You will serve as a primary journalist contact, develop earned media opportunities, prepare spokespeople, and guide crisis response with data-driven insights; collaborate across communications, marketing, and operations to protect and promote the

Qualifications

• Bachelor’s degree in public relations, journalism, communications or related field.
• Minimum seven years of related work experience; healthcare/academic setting preferred.
• Agency or complex organization experience preferred.
• Strong AP writing style and excellent editing skills.

Responsibilities

• Lead proactive and reactive media relations across priorities.
• Serve as spokesperson and manage media inquiries.
• Develop strategic public relations plans and story pitches.
• Coordinate with legal, marketing, clinical and academic partners.

Skills

Public relations

Media relations

Crisis communications

Writing and editing

Journalist liaison

AP style

Media monitoring

Analytics and reporting

Stakeholder management

Strategic thinking

Education

Bachelor’s degree in PR/Journalism/Communications

Tools

Meltwater

Muck Rack

Talkwalker

Google Alerts

Job description

Medical University of South Carolina in Charleston seeks a Media Relations Manager to advance MUSC’s reputation by shaping proactive PR strategy and handling high-level media engagement across clinical, academic, research, and enterprise priorities.

You will serve as a primary journalist contact, develop earned media opportunities, prepare spokespeople, and guide crisis response with data-driven insights; collaborate across communications, marketing, and operations to protect and promote the