Senior Media Relations and Storytelling Strategist

Texas Instruments; Dallas (TX); On-site; USD 90,000 - 150,000; Full time

Job summary

Texas Instruments seeks a Senior Media Relations and Storytelling Strategist to join our global communications team. You will help translate TI's technology leadership into compelling stories that resonate with customers, employees, partners and policymakers.

You will own elements of TI's media strategy, advise senior executives, and shape internal storytelling to reinforce a culture of innovation across regions and teams.

Qualifications

• Strong media relations and storytelling capabilities.
• Ability to translate complex technology into compelling narratives.
• Experience engaging reporters, analysts and journalists.

Responsibilities

• Contribute to and execute TI's worldwide media relations strategy.
• Build and maintain trusted relationships with reporters, analysts and journalists.
• Support enterprise storytelling efforts and corporate communications.

Skills

Media relations

Storytelling

Journalistic instincts

Tech industry knowledge

Job description

Change the world. Love your job.

TI is seeking a Senior Media Relations and Storytelling Strategist. As part of TI's global media strategy and narrative, you will help build a storytelling engine that translates TI's technology leadership – from analog and embedded products to our manufacturing capabilities – into compelling stories that resonate with customers, employees, community partners, policymakers and more. This role sits at the intersection of corporate and technology communications and marketing, requiring someone who can connect brand reputation to technology and innovation.

We are looking for a sharp, intellectually curious and experienced communications professional with strong journalistic instincts, a strong understanding of the media landscape, and a passion for technology. You will have the unique opportunity to cultivate stories about the company whose innovations power many of the world's most essential technologies – from phones and data centers to medical equipment and cars.

What you will gain from this role

• Hands-on ownership of key elements of TI's global media strategy and execution — both proactive and reactive — with enterprise-wide visibility
• Opportunity to shape TI's internal storytelling approach, advancing our brand narrative with employees and reinforcing a culture of innovation
• Experience advising senior executives regarding media and supporting the company's spokesperson function
• Opportunity to help architect TI's media strategy and narrative, reaching key audiences through AI-influenced discovery channels
• Deep and differentiated knowledge of TI's products, technology, and business
• The opportunity to collaborate closely with a team of dedicated media relations and communications professionals

Responsibilities include, but are not limited to:

• Contribute to and help execute TI's worldwide media relations strategy in alignment with communications and marketing objectives
• Cultivate and maintain strong, trusted relationships with reporters, analysts and journalists
• Support TI's enterprise storytelling efforts and corporate social responsibility communications, effectively connecting our audiences with the meaningful work we do
• Support TI's global media relations agency approach, including day-to-day coordination, performance tracking, and ensuring consistent and effective execution across all regions
• Support a comprehensive media monitoring program, leveraging tools and analytics to track coverage, analyze sentiment, identify trends, surface issues, and deliver actionable insights
• Support media relations activities during issues or crisis incidents, helping protect TI's reputation in sensitive or fast-moving situations
• Monitor how LLMs, AI-powered search, generative AI tools and emerging information platforms are changing how content is discovered, consumed and amplified, and help proactively evolve TI's media strategy, measurement approaches and communications technology to ensure continued effectiveness in this rapidly changing environment
• Continually assess the broad and vertical media landscape, analyze news for trends that would influence TI, and proactively provide strategic recommendations to leadership
• Partner with teams in communications, marketing, legal, government relations and investor relations to align messaging, response strategies, and communications plans

Who we're looking for

The ideal candidate is sharp, curious, and experienced — a natural storyteller who is energized by complex technology and driven by a genuine passion to communicate how it improves people's lives. You are someone who builds trust quickly — with reporters, executives, and teammates alike.