Head of WW Media Relations and Storytelling

Texas Instruments; Dallas (TX); On-site; USD 180,000 - 320,000; Full time

Job summary

Texas Instruments is seeking a visionary Head of Worldwide Media Relations and Storytelling to architect TI's global media strategy and narrative. You will translate TI's leadership in analog, embedded products and manufacturing into stories that resonate with customers, employees, partners and policymakers.

You will build a storytelling engine, advise senior leaders, and lead a team of media professionals to shape TI's brand narrative and reputation in a rapidly evolving information landscape.

Qualifications

• Experience building and leading a worldwide media relations program.
• Ability to translate complex technology into compelling stories for diverse audiences.
• Strong judgment and media landscape understanding; capable of advising senior executives.

Responsibilities

• Develop and lead TI's worldwide media relations strategy in alignment with communications and marketing objectives.
• Cultivate and maintain strong relationships with reporters, analysts and journalists.
• Lead enterprise storytelling efforts and corporate social responsibility communications, connecting audiences with TI's work.
• Oversee a global media relations agency approach, including selecting and managing agencies across regions.
• Monitor media coverage, analyze sentiment, identify trends, and deliver actionable insights.
• Lead media relations during issues or crises to protect TI's reputation.
• Evolve media strategy to adapt to AI-influenced information ecosystems.

Skills

Global media strategy

Storytelling

Executive communications

Crisis management

Journalistic instincts

Job description

Change the world. Love your job.

About the role

TI is seeking a visionary, high-impact Head of Worldwide Media Relations and Storytelling.

As the primary architect of TI's global media strategy and narrative, you will be responsible for building a storytelling engine that translates TI's technology leadership - from analog and embedded products to our manufacturing capabilities - into compelling stories that resonate with customers, employees, community partners, policymakers and more.This role sits at the intersection of corporate and technology communications and marketing, requiring someone who can connect brand reputation to technology and innovation.

We are looking for a sharp, intellectually curious and experienced communications leader with strong journalistic instincts, a deep understanding of the media landscape, and a passion for technology.You will have the unique opportunity to cultivate stories about the company whose innovationspower many of the world's most essential technologies - from phones and data centers to medical equipment and cars.

What you will gain from this role

• Ownership of TI's global media strategy and execution - both proactive and reactive - with enterprise-wide visibility
• Opportunity to shapeTI's internal storytelling approach, advancing our brand narrative with employees and reinforcing a culture of innovation
• Experience advising senior executives regarding media and serving as the company spokesperson
• Opportunity to architect TI's media strategy and narrative, reaching key audiences through AI-influenced discovery channels
• Deep and differentiated knowledge of TI's products, technology, and business
• The opportunity to lead and grow a team of dedicated media relations and communications professionals

Responsibilities include, but are not limited to:

• Develop and lead TI's worldwide media relations strategy in alignment with communications and marketing objectives
• Cultivate and maintain strong, trusted relationships with reporters, analysts and journalists
• Lead TI's enterprise storytelling effortsand corporate social responsibility communications, effectively connecting our audiences with the meaningful work we do
• Lead TI's global media relations agency approach, including agency selection, management, performance evaluation, and ensuring consistent and effective execution across all regions
• Oversee a comprehensive media monitoring program, leveraging tools and analytics to track coverage, analyze sentiment, identify trends, surface issues, and deliver actionable insights
• Manage media relations activities during issues or crisis incidents, protecting TI's reputation in sensitive or fast-moving situations
• Pioneer how media relations adapt to an AI-influenced information ecosystem, monitor how LLMs, AI-powered search, generative AI tools and emerging information platforms are changing how content is discovered, consumed and amplified (e.g., AI-powered search, AI news aggregators, and synthetic content platforms) are changing the way media is discovered, consumed, and amplified, and proactively evolve TI's media strategy, measurement approaches and communications technology to ensure continued effectiveness in this rapidly changing environment
• Continually assess the broad and vertical media landscape, analyze news for trends that would influence TI, and proactively provide strategic recommendations to leadership
• Partner with teams in communications, marketing, legal, government relations and investor relations to align the messaging, response strategies, and communications plans

Who we're looking for

The ideal candidate is sharp, curious, and experienced - a natural storyteller who is energized by complex technology and driven by a genuine passion to communicate how it improves people's lives. You are someone who builds trust quickly - with reporters, executives, and teammates alike.