Head of Storytelling & Content

Tata Consultancy Services; New York (NY); On-site; USD 167,000 - 225,000; Full time

Job summary

Tata Consultancy Services seeks an experienced Head of Storytelling and Content to ideate, develop, and execute integrated narrative strategies that elevate the brand and market positioning across North America.

The role leads cross-channel storytelling across online, social, video, and internal platforms, translating complex ideas into engaging campaigns and thought leadership. 13+ years in content strategy and editorial leadership are preferred.

Qualifications

• 13+ years of experience in corporate communications, content strategy, or journalism.
• Proven experience leading multi-channel content programs.
• Experience working with senior executives on messaging and thought leadership development.
• Experience developing integrated communications strategies for campaigns and large events.
• Background in B2B marketing, technology, or professional services.

Responsibilities

• Lead development and execution of integrated storytelling and content strategies.
• Develop narratives and messaging frameworks to support campaigns and initiatives.
• Oversee multi-channel content across digital, social, video, podcast, and reports.
• Partner with executives to shape thought leadership platforms and external messaging.
• Translate complex concepts into clear, audience-centric content.
• Ensure consistency of messaging across channels.
• Develop communications for key events with narrative development and media amplification.
• Identify opportunities to elevate campaigns into thought leadership initiatives.
• Establish and monitor content performance metrics to drive improvement.
• Collaborate with internal and external partners to deliver integrated programs.
• Manage a team of writers to meet deadlines.

Skills

Content strategy

Editorial leadership

Digital marketing

B2B marketing

Job description

Role Overview

We are seeking an experienced and strategic Head of Storytelling and Content to ideate, develop, and execute integrated, multi-channel narrative strategies that elevate TCS’s brand, thought leadership, and market positioning across North America.

Job Description

Role Overview

We are seeking an experienced and strategic Head of Storytelling and Content to ideate, develop, and execute integrated, multi-channel narrative strategies that elevate TCS’s brand, thought leadership, and market positioning across North America.

This role leads the creation of high-impact storytelling across online, social, video, and internal platforms, working closely with communications, marketing, and business stakeholders to translate complex ideas into compelling, results-driven narrative campaigns.

The ideal candidate brings 13+ years’ experience in content strategy, editorial leadership, and digital marketing within a global, matrixed organization.

Key Responsibilities

• Lead the development and execution of integrated storytelling and content strategies aligned with organizational priorities and market trends
• Develop and manage compelling narratives, themes, and messaging frameworks to support campaigns, reports, and strategic initiatives
• Oversee the creation and delivery of multi-channel content, including digital, social, video, podcast, and research-driven assets
• Partner with senior executives and business leaders to shape and amplify thought leadership platforms and external messaging
• Translate complex business and technology concepts into clear, engaging, and audience‑centric content
• Ensure consistency, quality, and alignment of messaging across all external and internal communications channels and content outputs
• Develop and implement communications strategies for key events, including narrative development, content creation, and media amplification
• Identify and leverage opportunities to elevate campaigns, partnerships, and announcements into broader thought leadership initiatives
• Establish and monitor content performance metrics, utilizing insights and analytics to drive continuous improvement and optimization
• Collaborate cross-functionally with internal stakeholders and external partners to deliver integrated communications programs and initiatives
• Effectively manage a team of writers and content developers to consistently meet deadlines

Qualifications

• 13+ years of experience in corporate communications, content strategy, or journalism
• Proven experience leading multi-channel content programs, including digital, social, and thought leadership platforms
• Demonstrated experience working with senior executives on messaging, storytelling, and thought leadership development
• Experience developing and executing integrated communications strategies for campaigns and large‑scale events
• Background in B2B marketing, technology, or professional services environments preferred

Preferred Qualifications

• Experience in research-driven storytelling (e.g., reports, insights, or analyst-style content)
• Experience working with agencies, external partners, and cross‑functional global teams
• Familiarity with emerging technology topics such as AI, digital transformation, and enterprise innovation
• Experience supporting crisis communications or high‑visibility corporate initiatives

Key Competencies

• Strat egic thinking
• Creative writer
• Stakeholder management
• Innovation mindset
• Ability to manage multiple priorities

Salary Range

$166,600-$225,400 a year