Senior Media Planner Cincinnati

Dunnhumby; Cincinnati (OH); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Flexible working hours

Birthday off

Job summary

dunnhumby Ltd. in Cincinnati is seeking a Senior Media Planner to own and develop the media strategy for a portfolio of retail and CPG clients.

The role offers remote work options consistent with our policy, with travel up to 10% international as needed. You will drive customer-first value by coordinating with retailers and CPgs, build the client media plan, forecast budgets, and coach junior team members while collaborating across media, shopper insights, and client services to deliver

Qualifications

• Bachelor’s degree required in Business, Communications, Marketing or related field.
• Minimum 5 years in media strategy development and planning across multi-channel retail clients.
• Experience collaborating with media and shopper marketing agencies; leading negotiations.

Responsibilities

• Own and develop the media side of engagement for assigned retail & CPG clients.
• Drive customer-first value creation through retailer and CPG collaboration.
• Coach and mentor junior team members; may telecommute per policy.
• Identify relationships with client counterparts and maintain high client satisfaction.
• Lead budget forecasting and ensure alignment with ROI and measurable value.

Skills

Media strategy development

Client relationship management

Sales negotiations

Team leadership

Data visualization

Education

Bachelor's degree in Business/Communications/Marketing or related field

Job description

dunnhumby is the global leader in Customer Data Science, partnering with the world’s most ambitious retailers and brands to put the customer at the heart of every decision. We combine deep insight, advanced technology, and close collaboration to help our clients grow, innovate, and deliver measurable value for their customers.

dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Nestlé, Unilever and Metro.

Job Title

Senior Media Planner

Job Location

3825 Edwards Road, #600, Cincinnati, OH 45209 (May work remotely)

Travel

Up to 10% international travel for client meetings, retailer engagements, and internal strategic planning sessions.

Job Duties

WHY I DO MY JOB | Job purpose

To own and develop the Media side of the engagement with the assigned retail & CPG client portfolio. To drive customer first value creation through collaboration between the retailer and the CPGs that builds a better shared understanding of their customers and delivers mutual growth. To coach and mentor junior members of the team. May telecommute 100% of the time from their home office, consistent with dunnhumby’s remote work policy.

WHAT I DO | Key accountabilities

• Identify, build, and own relationships with client counterparts in the CPG clients and retail partners, maintaining strong client satisfaction with all client counterparts.
• Act as a trusted advisor to client counterparts and inspire a change around putting the customer first.
• Drive and build collaboration between the retailer and their suppliers/CPGs.
• Collaborate with relevant client stakeholders across key functions such as marketing, loyalty, digital, retailer, finance etc. to ensure the plan is effectively meeting strategic objectives and supporting important customer and business needs.
• Establish the dunnhumby customer first media account plan for the assigned client(s) ensuring each is in line with client needs, including an overall client stakeholder map, and agreeing the ROI and measurable value we will deliver.
• Understand the CPG clients’ strategies and the retailers’ media strategies in order to proactively build the right workplan.
• Support with creating, managing, accurately forecasting and delivering the budget for their business area (i.e. category).
• Identify and deliver upsell and cross-sell to the assigned clients to achieve dunnhumby’s/ retailer’s revenue targets with those clients.
• Collaborate relentlessly across the wider dunnhumby team, including the retail client team, Media Client Services team and the Shopper Insights team in order to demonstrate a collaborative, consistent approach for the client to maximize client value and to deliver against an integrated overall client plan.
• Package and deliver Media insights and recommendations to partners across key business functions to demonstrate value delivered and benefit to customers and clients.
• Provide day-to-day coaching of junior members of the dunnhumby team, including work direction, goal-setting and performance feedback.
• Support delivery of training to clients on dunnhumby media channels and their objectives and benefits to ensure they are fully utilized.
• Liaise with Media Consulting teams to evolve our product and service offering and support with upselling additional services and channels to our clients.
• Regularly capture benefits and data to enable measurement of the ROI and value we are creating with each client.
• Assist in supporting the dunnhumby overall head of the client to maximize the chances of renewal.
• Lead the creation of case studies for every project and role-model best practice sharing between dunnhumby teams.
• Contribute to and understand global retail media trends and best practices and share internally and with client counterparts.
• Maintain all required skills, complete necessary training, and act in line with our values and Code of Business Conduct.

Job requirements

Bachelor’s degree (or foreign educational equivalent) in Business, Communications, Marketing or related field.

In addition to the degree, must have at least 5 years of experience in each of the following:

• Media strategy development and planning (including digital media) across marketing, selling, and servicing within complex, multi-channel retail clients;
• Providing inputs into new business strategies to innovate and grow the business revenue;
• Working closely with media and shopper marketing agencies; and
• Leading and managing sales negotiations.

Within this, must have at least 3 years of experience in each of the following:

• Creating transition plans for integrating new clients into commercial teams;
• Understanding both the supplier’s and retailer’s commercial processes to deliver useful solutions; and
• Insight analysis and storytelling using data visualization tools.

What you can expect from us

We won’t just meet your expectations. We’ll defy them. So you’ll enjoy the comprehensive rewards package you’d expect from a leading technology company. But also, a degree of personal flexibility you might not expect. Plus, thoughtful perks, like flexible working hours and your birthday off.

You’ll also benefit from an investment in cutting-edge technology that reflects our global ambition. But with a nimble, small-business feel that gives you the freedom to play, experiment and learn.

And we don’t just talk about diversity and inclusion. We live it every day – with thriving networks including dh Gender Equality Network, dh Proud, dh Family, dh One, dh Enabled and dh Thrive as the living proof. We want everyone to have the opportunity to shine and perform at your best throughout our recruitment process. Please let us know how we can make this process work best for you.

Our approach to Flexible Working

At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work.

We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process.

For further information about how we collect and use your personal information please see our Privacy Notice which can be found (here)

At dunnhumby, we utilise our diversity of thought as our competitive edge.

We are proud of our diversity and committed to making dunnhumby an even more inclusive place to work that we can be proud of.

Our diversity and inclusion work is designed to cultivate a culture of belonging, where every dunnhumbian feels safe to bring their whole self to work, where everyone is welcome and we practice what we preach.

We have a full D&I strategy to implement this long-term behaviour change; in addition, we have five employee-led network groups to support colleagues in the areas of gender, sexual orientation, multiculturalism, mental health and wellbeing, and family.