Senior Media Planner, Financial Services Strategy

Adelphi Group; New York (NY); On-site; USD 70,000 - 85,000; Full time

Job summary

Omnicom Media Group in New York is seeking a dynamic media planner/buyer to manage day-to-day client stewardship, develop cross-channel plans, and drive campaign optimization. The role covers Digital, Print, TV/OTT, OOH, and Audio, with an emphasis on financial services clients.

You will analyze performance, generate insights, coordinate with planning, digital, and investment teams, and present clear recommendations. In-office attendance is required three days a week.

Qualifications

• 2.5+ years in media planning and buying at an agency.
• Knowledge across Digital, Print, TV/OTT, OOH, and Audio.
• Ability to suggest channel and process improvements.
• Strong analytics to evaluate performance and report KPIs.
• Proven negotiation skills delivering incremental client value.
• Proficiency with Google Analytics, DoubleClick/DFA, Data Studio, Prisma.
• Build and maintain strategic media partner relationships.
• Excellent written, verbal, and presentation skills.
• Collaborative, consultative mindset with ability to challenge status quo.
• Attention to detail in a fast-paced environment; strong MS Office.
• Financial Services experience preferred but not required.

Responsibilities

• Manage day-to-day stewardship of client business.
• Develop media plan recommendations across channels and activations to meet client goals.
• Support and analyze campaign performance, delivering insights and optimization recommendations.
• Manage budgets, flowcharts, and pacing to ensure fiscal accuracy and alignment with client objectives.
• Guide junior team members in developing clear, strategic RFPs to inspire innovative media proposals.
• Maintain visibility into all active projects across planning, digital, and investment teams.
• Respond to client needs with speed, clarity, and professionalism.
• Assist in building project timelines and coordinating cross-team inputs to meet deadlines.

Skills

Media planning

Media buying

Digital analytics

KPI reporting

Negotiation

Tools

Google Analytics

DoubleClick/DFA

Google Data Studio

Prisma

Job description

Omnicom Media Group in New York is seeking a dynamic media planner/buyer to manage day-to-day client stewardship, develop cross-channel plans, and drive campaign optimization. The role covers Digital, Print, TV/OTT, OOH, and Audio, with an emphasis on financial services clients.

You will analyze performance, generate insights, coordinate with planning, digital, and investment teams, and present clear recommendations. In-office attendance is required three days a week.