Senior Media Planner

Publicis Groupe; Westlake Village (CA); On-site; USD 59,000 - 87,000; Full time

Job summary

An established industry player is seeking a skilled Media Planner to join their dynamic team. This role involves developing integrated media plans for automotive clients, analyzing media alternatives, and collaborating closely with supervisors and account managers. The ideal candidate will have strong communication and organizational skills, along with a solid understanding of media math and planning software. Join a company that values innovation and offers a family-friendly work environment, where your contributions can drive significant business results for clients in the automotive sector.

Benefits

Medical coverage

Dental insurance

Vision insurance

Disability insurance

401(k) plan

Paid time off

Qualifications

• 7 years of relevant experience in media planning.
• Proficient in using media math and syndicated research tools.

Responsibilities

• Develop integrated media plans for Tier 2 automotive clients.
• Analyze media alternatives and provide recommendations.

Skills

Media math basics

Communication skills

Organizational skills

Syndicated research tools (Scarborough, Nielsen, SQAD)

Excel

PowerPoint

Presentation skills

Tools

Media planning software

Job description

Company description

Martin Retail Group, partnering with Leo Burnett, has served the automotive industry for more than 40 years. Based in Birmingham, Alabama with eight regional offices, we are one of the nation’s largest automotive retail advertising and media spot buying agencies. We work hard, innovate, and deliver the best solutions to drive business for our clients while offering employees work-life balance and a family-friendly, enjoyable environment.

Overview

Join our growing team of Media Planners!

Responsibilities

1. Develop integrated media plans for our Tier 2 automotive clients
2. Facilitate the presentation and execution of media plans and manage revisions
3. Ensure media plan aligns with national/regional agency
4. Analyze media alternatives and make recommendations based on current strategic direction
5. Provide agency point of view on new media opportunities
6. Work closely with planning supervisor and account manager
7. Assist in training/mentoring of assistants and planners
8. Assist planning supervisor on department wide projects

Qualifications

Experience:

7 years relevant experience

Required Skills:

1. Experience with media math basics, concepts and planning software
2. Outstanding written/verbal communication and organizational skills
3. Experience using syndicated research tools such as Scarborough, Nielsen, SQAD, as well as Reach/Frequency
4. Skilled in the use of Excel and PowerPoint
5. Ability to make presentations or interested in learning and honing these skills

Additional information

Thank you for your interest in Martin Retail Group!

Compensation Range: $59,850- $86,680 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03/27/2025.

All your information will be kept confidential according to EEO guidelines.