Senior Media Buyer

Vacation Inc.; United States; Remote; USD 70,000 - 110,000; Full time

Job summary

Join a forward-thinking company on a mission to revolutionize the sunscreen industry! As a Senior Media Buyer, you will lead the charge in crafting data-driven media strategies that elevate brand visibility and performance across various channels. This remote role offers the chance to collaborate with a dynamic team, manage substantial budgets, and implement innovative marketing tactics. If you are passionate about media strategy and eager to contribute to a fun and creative brand, this opportunity is perfect for you. Embrace the chance to make a significant impact in a rapidly growing company that values creativity and innovation.

Benefits

Employee Equity Options

Comprehensive Medical, Dental, Vision Plans

WFH Stipend

Annual Learning Stipend

15 Days PTO

Qualifications

• 5+ years of experience in media buying, especially with Meta and Google.
• Strong analytical skills to track KPIs and optimize campaigns.

Responsibilities

• Develop and execute paid media strategy for brand growth.
• Manage multi-million dollar budgets and optimize media spend.

Skills

Media Strategy

Data Analysis

Budget Management

Communication

A/B Testing

Education

Bachelor's Degree in Marketing or Related Field

Tools

Meta Ads Manager

Google Ads

Job description

Join the dynamic team at Vacation, the award-winning sunscreen company from Miami USA that’s on a mission to make sunscreen fun. Founded in summer 2021, Vacation has swiftly gained acclaim among consumers, tastemakers, press, retailers, and dermatologists alike for the immersive brand world and "leisure-enhancing" products that transport you to paradise and back. Vacation’s steady growth is in large part thanks to the company’s focus on creativity and innovation, and the team’s shared mission to infuse a sense of fun into sunscreen aisles nationwide. You can discover Vacation's products at leading retailers including Ulta Beauty, Nordstrom, and Target, as well as www.vacation.inc .

Role Summary

Vacation is looking for a Senior Media Buyer to join our team. As the Senior Media Buyer, you will be responsible for developing and executing a data-driven paid media strategy to scale our brand and optimize performance across all channels, including paid social, search, retail and emerging media. You will play a key role in managing budgets, analyzing campaign performance, briefing creative content, and driving revenue growth while ensuring brand alignment. This is a remote role with east coast preferred.

Responsibilities

• Develop& Execute Strategy (in partnership with the VP of Growth Marketing): Own the end-to-end paid media strategy to support the broader marketing objectives and retail expansion goals.
• Media Planning & Buying: Manage and optimize media spend across paid social (e.g. Meta, TikTok), SEM (Google), retail media networks (Target, Ulta, etc.) ensuring media efficiency and impact.
• Performance Optimization: Continuously track and analyze KPIs (ROAS, CAC, LTV, conversion rates, etc.) to refine campaigns and improve efficiency.
• Budget Management: Oversee allocation and performance of a multi-million dollar budget to maximize impact and efficiency.
• Retail & Omnichannel Strategy: Leverage first-party and third-party data to drive seamless customer journeys across DTC, retail, and marketplace channels.
• Creative & Messaging Optimization: Collaborate with creative and brand teams to develop compelling, high-performing ad content that resonates with our audience.
• Testing & Innovation: Lead A/B testing initiatives and explore emerging media opportunities to stay ahead of trends in beauty and digital marketing.
• Agency & Vendor Management: Oversee relationships with agencies, platforms, consultants and tech partners, ensuring accountability and performance on paid media initiatives.
• Reporting & Insights: Provide regular reports with actionable insights to leadership, identifying opportunities for growth and efficiency improvements.

Qualifications

• Bachelors degree in a related field
• 5+ years of experience in Meta and Google media buying roles
• Comfort with working as a part of a fully remote team
• Process-oriented, with a passion for media strategy and implementation
• Experience working within the Meta Ads Manager and Google Ads account
• Extremely organized and detail oriented in your work
• Assertive in your communication style
• Excited to grow Vacation into a household name and have fun in the process
• Employee Equity Options
• Comprehensive Medical, Dental, Vision plans with 100% coverage for employees
• WFH stipend and an annual learning stipend
• 15 Days PTO

What We Value

Vacation employees have a deep hunger and eagerness to go above and beyond in everything they do. They love to leave their mark in contributing to the company’s growth and, maybe most importantly, they are humble when they do so. No job is too small, and they see every task they do as an opportunity to make a meaningful contribution to the company’s overall success. Attention to detail, organization, proactivity, accountability, humility and a sense of humor are cardinal virtues for a Vacation employee.

Vacation is proud to be an equal opportunity workplace. We recognize that diverse teams make the strongest teams. We are committed to equal employment opportunity regardless of gender identity/expression, veteran status, or any other characteristic protected by law. If you have a disability or special need that requires accommodation, please let us know by contacting us at [e-mail] so we can do our best to accommodate you in applying for the role.

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