Brand Strategy Director

UNAVAILABLE; Chicago (IL); Hybrid; USD 120,000 - 140,000; Full time

Benefits offered by this job

Health and wellness

Agency perks

Hybrid work environment

Job summary

Colle McVoy in Chicago is seeking a Brand Strategy Director to craft brand identities and campaigns grounded in cultural drivers. You will lead cross-functional teams across media, design, technology, PR, and data science to deliver cohesive campaigns and immersive digital experiences.

You should be a pragmatic doer who mentors junior strategists and leverages AI tools to enhance creativity and operational excellence, in a hybrid work environment.

Qualifications

• Bachelor’s degree or equivalent industry experience.
• 10+ years in strategy roles leading cross-functional teams.
• Experience across consumer goods, digital, and integrated marketing.
• Proficient with essential software and AI tools (ChatGPT, DALL-E).
• Willingness to travel; located in Chicago, Minneapolis or Detroit.

Responsibilities

• Lead overarching strategic direction across client accounts and ensure alignment with business goals.
• Synthesize insights into actionable strategies for client challenges.
• Advise senior-level clients to drive brand growth and business impact.
• Mentor junior and mid-level strategists and foster innovation.
• Collaborate with cross-functional teams to deliver cohesive brand strategies.

Skills

Team leadership

Strategic thinking

Communication skills

Presentation skills

Client relationship management

Education

Bachelor’s degree or equivalent

Tools

Microsoft Office

Mintel

Canvas8

ChatGPT

DALL-E

Job description

Colle McVoy

Colle McVoyis a full-service, certified B Corp agency building enduring relationships between forward-thinking brands and consumers. From sparking a national movement to ban airplane seat reclining with La-Z-Boy to hosting a fully improvised “Big Game” sketch show powered by fan suggestions for Perdue Chicken Wings, our work shapes how people shop, what they notice, and what they crave.

Recognized as a Fast Company Most Innovative Company, Adweek Midsize Agency of the Year, Ad Age A-List honoree, and SABRE Disruptive Agency of the Year, Colle McVoy brings a nimble talent model that unlocks holistic creative problem-solving across the entire marketing ecosystem. Our capabilities span brand and influencer strategy, design, experiential, social, content, media, and earned creative/PR.

Backed by an award-winning culture and 15 consecutive Best Place to Work honors, Colle McVoy is part ofDonerCollePartners — a strategic alliance built to help brands win between the coasts through integrated strategy, creative, media, and AI-powered innovation.

Job Overview

Brand Strategy DirectorAs a Brand Strategy Director at Colle McVoy, you will craft brand identities and marketing campaigns, grounded in a keen understanding of cultural drivers and consumer behavior. Your dual role involves ideating strategies and leading cross-functional teams—including media, design, technology, PR, and data science—to launch cohesive campaigns and immersive digital experiences. You should be a pragmatic doer, someone who is at home in a collaborative, team-focused workspace. Our mission is to leverage every brand interaction to create and amplify value, forging stronger, more enduring relationships between brands, consumers, and employees.

Responsibilities

• Lead overarching strategic direction across client accounts, ensuring strategies align with business goals and inspire innovative outcomes
• Synthesize diverse insights into actionable strategies that address complex client challenges
• Serve as a trusted advisor to senior-level clients, providing strategic counsel to drive brand and business growth
• Mentor and develop junior and mid-level strategists, fostering a culture of creativity and analytical rigor
• Collaborate with cross-functional teams to deliver cohesive brand strategies across campaigns, design, social media, and experiential marketing
• Advance the agency's mission as a Certified B Corporation, crafting strategies that reflect our dedication to social and environmental stewardship
• Facilitate workshops and strategic planning sessions to deliver clear, actionable outcomes
• Contribute to agency and departmental initiatives, enhancing capabilities, processes, and operations
• Integrate emerging AI technologies into daily workflows to support innovation, automation, and operational excellence

Required Skills

• Proven ability to lead teams in crafting innovative brand strategies that integrate cultural and technological trends.
• Strong interpersonal skills with a demonstrated ability to build trusted relationships with senior-level clients.
• Exceptional communication and presentation skills, with the ability to inspire both internal teams and clients.
• Ability to distill research and insights into strategic opportunities that drive creative excellence.
• A creative thinker with a keen curiosity about culture, technology, and emerging industry trends.

Qualifications

• Bachelor’s degree or equivalent industry experience
• 10+ years of experience in strategy roles, with extensive experience leading strategic initiatives and managing cross-functional teams across multiple client accounts
• Experience across diverse categories, including consumer goods, digital, and integrated marketing
• Proficient in essential software (Microsoft Office, Mintel, Canvas8, etc.), with hands-on experience using AI tools like ChatGPT and DALL-E
• Demonstrated ability to translate business objectives into actionable strategies that deliver measurable outcomes
• Ability to travel as needed
• Located in Chicago, Minneapolis or Detroit

At the time of posting, the base salary for this position ranges from $120,000 to $140,000. Compensation will be determined based on a variety of factors, including but not limited to relevant skills, experience, and qualifications. In addition to the base salary, we offer a comprehensive benefits package, including health and wellness options, agency perks, and the flexibility of a hybrid work environment.

About Colle Mcvoy

Colle McVoy is a full-service, certified B Corp agency that builds enduring relationships between forward-thinking brands and people through integrated strategy, creative, media, and communications. Recognized as an Adweek Agency of the Year honoree, an Ad Age A-List Standout Agency, and a Fast Company Most Innovative Company, the agency partners with iconic brands including 3M, Dairy Queen, Perdue Farms, McCormick & Company, Revlon, Target, U.S. Bank, and more.

Colle McVoy is part of DonerColle Partners, a strategic alliance built to help brands that moveAmerica gofurther through integrated, AI-enhanced creativity and production.

For more information, visitcollemcvoy.comanddonercolle.com,or follow us onLinkedInandInstagram.

We are an Equal Opportunity Employer.