Senior Media Planner

Martin Retail Group; Birmingham (AL); Remote; USD 59,000 - 75,000; Full time

Job summary

A leading automotive retail advertising and media agency is seeking a Senior Media Planner to join their team in Birmingham, Alabama. This role offers the opportunity to develop media strategies for Tier 2 automotive clients and work closely with supervisors and account managers. The ideal candidate will have at least 7 years of relevant experience and strong communication and organizational skills.

Qualifications

• 7 years of relevant experience required.
• Outstanding written/verbal communication and organizational skills.
• Experience using syndicated research tools.

Responsibilities

• Develop integrated media plans for Tier 2 clients.
• Facilitate presentation and execution of media plans.
• Analyze media alternatives and make recommendations.

Skills

Media math basics

Communication skills

Organizational skills

Using research tools

Skills in Excel

Skills in PowerPoint

Job description

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Company Description

Martin Retail Group has served the automotive industry for more than 40 years. Based in Birmingham, Alabama with eight regional offices, we are one of the nation’s largest automotive retail advertising and media spot buying agencies in the country. We work hard, innovate, and deliver the best solutions to drive business for our clients while offering employees work-life balance and a family-friendly, enjoyable environment.

Company Description

Martin Retail Group has served the automotive industry for more than 40 years. Based in Birmingham, Alabama with eight regional offices, we are one of the nation’s largest automotive retail advertising and media spot buying agencies in the country. We work hard, innovate, and deliver the best solutions to drive business for our clients while offering employees work-life balance and a family-friendly, enjoyable environment.

Overview

Join our growing team of Media Planners! Excellent opportunity to work remotely!

Responsibilities

• Develop integrated media plans for our Tier 2 automotive clients
• Facilitate the presentation and execution of media plans and manage revisions
• Ensure media plan aligns with national/regional agency
• Analyze media alternatives and make recommendations based on current strategic direction
• Provide agency point of view on new media opportunities
• Work closely with planning supervisor and account manager
• Assist in training/mentoring of assistants and planners
• Assist planning supervisor on department wide projects
  
  

Qualifications

Experience:

7 years relevant experience

Required Skills

• Experience with media math basics, concepts and planning software
• Outstanding written/verbal communication and organizational skills
• Experience using syndicated research tools such as Scarborough, Nielsen, SQAD, as well as Reach/Frequency
• Skilled in the use of Excel and PowerPoint
• Ability to make presentations or interested in learning and honing these skills
  
  

Additional Information

To apply, please submit your resume and cover letter, with your salary requirements.

Thank you for your interest in Martin Retail Group!

Compensation Range: $59,850 - $74,860 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/7/25.

All your information will be kept confidential according to EEO guidelines.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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