Senior Media Planner

Publicisgroupe; Alabama; Remote; USD 59,000 - 75,000; Full time

Job summary

A leading advertising agency in Alabama is looking for an experienced Media Planner to develop and execute media strategies for Tier 2 automotive clients. This remote role focuses on effective communication, organization, and teamwork to drive media efforts. With a competitive salary and an array of employee benefits, this position promises a dynamic work environment and opportunities for professional growth.

Benefits

Medical coverage

Dental and vision insurance

401(k) plan

Paid time off

Qualifications

• 7 years relevant experience required.
• Experience with media planning and research tools essential.
• Outstanding organizational and communication skills are critical.

Responsibilities

• Develop integrated media plans for automotive clients.
• Analyze media alternatives and recommend strategies.
• Train and mentor assistants and planners.

Skills

Media math basics

Written/verbal communication

Organizational skills

Syndicated research tools

Excel

PowerPoint

Job description

Company description

Martin Retail Group has served the automotive industry for more than 40 years. Based in Birmingham, Alabama with eight regional offices, we are one of the nation’s largest automotive retail advertising and media spot buying agencies in the country. We work hard, innovate, and deliver the best solutions to drive business for our clients while offering employees work-life balance and a family-friendly, enjoyable environment.

Overview

Join our growing team of Media Planners! Excellent opportunity to work remotely!

Responsibilities

• Develop integrated media plans for our Tier 2 automotive clients
• Facilitate the presentation and execution of media plans and manage revisions
• Ensure media plan aligns with national/regional agency
• Analyze media alternatives and make recommendations based on current strategic direction
• Provide agency point of view on new media opportunities
• Work closely with planning supervisor and account manager
• Assist in training/mentoring of assistants and planners
• Assist planning supervisor on department wide projects

Qualifications

Experience:

7 years relevant experience

Required Skills:

• Experience with media math basics, concepts and planning software
• Outstanding written/verbal communication and organizational skills
• Experience using syndicated research tools such as Scarborough, Nielsen, SQAD, as well as Reach/Frequency
• Skilled in the use of Excel and PowerPoint
• Ability to make presentations or interested in learning and honing these skills

Additional information

To apply, please submit your resume and cover letter, with your salary requirements.

Thank you for your interest in Martin Retail Group!

Compensation Range: $59,850 - $74,860 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 8/7/25.

All your information will be kept confidential according to EEO guidelines.