Senior Media Buyer, Spot Activation

Priority Dispatch Corp.; Kansas City (MO); Hybrid; USD 70,000 - 100,000; Full time

Job summary

A leading company, Priority Dispatch Corp., is seeking a Senior Activation Strategist responsible for tactical media planning and execution across various channels. The role requires strong analytical skills and effective communication to drive client success, with opportunities for career development and hybrid work arrangements.

Benefits

Career development opportunities

Recognition programs

Employee referral bonus

Hybrid work options

Collaborative work environment

Casual dress code

Insurance coverage

401(k) with 3% match

Mental health support

Robust Paid Time Off

Paid holidays

Maternity, Paternity, and Adoption Paid Time Off

Qualifications

• 5+ years of professional work experience in media planning and buying.
• Strong understanding of media fundamentals and analytics.
• Effective communication with team leads and clients.

Responsibilities

• Participate in media planning and buying discussions.
• Develop and execute tactical media plans.
• Negotiate media rates and manage vendor relationships.

Skills

Media Planning

Communication

Negotiation

Analytical Skills

Vendor Relationship Management

Data Analysis

Education

Bachelor's degree in Advertising, Marketing or Communications

Tools

Advantage

Strata

eTelmar

Scarborough

Simmons

Media Audit

Nielsen

Comscore

Job description

Job Details

Job Location: True Media Kansas City - Kansas City, MO

Position Type: Full Time

Salary Range: Undisclosed

Description

Open position in all True Media office locations, including Kansas City, MO, Columbia, MO, St. Louis, MO, and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from home

The Senior Activation Strategist, Spot is primarily responsible for the tactical planning, purchase, execution and delivery of approved media plans in media, as well as in related digital video and audio channels. Assists in establishing appropriate tactical media channel strategies and budgets for clients. Must have a working and proficient understanding of media measurements and how to creatively apply them to the Agency’s objective of exceeding the client’s goals.

Essential Duties and Responsibilities (Other duties may be assigned)

• Media Strategy/Tactics- Participate in media planning/buying discussions relative to assigned client portfolio and channels. Develop and execute each client's tactical media plan within relevant channels and subsequent execution and delivery. Work seamlessly with Activation Strategy Supervisor/AMD/Director to integrate solutions into media plans for clients. Issue RFI and RFP efforts with existing and new vendors.
• Measurement and Delivery - Understand measurement strategies developed by Client Strategy team and effectively demonstrate how those are interpreted in tactical media evaluation and campaign setup among channel specialties.
• Research - Study and compile data to identify desired tactics for media vehicles, including measurability and targetability, scale, and efficiency. Develop agency Point of Views (POVs) on various aspects of specialty channels for internal and/or external communications.
• Negotiations - Negotiate best (not necessarily lowest) possible rates that will deliver planned exposure. Secure relevant added value for all clients.
• Software and Systems - Coordinate troubleshooting with appropriate departments/teams.
• Vendor Relationships - Develop and maintain vendor relationships, forming partnerships and seeking innovative approaches/opportunities.

Qualifications

Qualifications -To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• 5+years of professional work experience in media planning and buying.
• Have strong understanding of media fundamentals including, media math, reach/frequency, consumer/market research, plan development, analytics, measurement strategies laddering to business goals, etc.
• Must be able to communicate effectively with supervisors, senior strategists and team leads regarding tactical strategies, ad specifications and campaign delivery requirements.
• Able to analyze metrics from campaigns and provide insightful and constructive observations/recommendations to internal teams and clients.
• Develop and maintain positive relationships with vendors and demonstrate good negotiation skills that lead to competitive media rates for clients and agency.
• Proficient with media tools and systems, including Advantage, Strata, eTelmar, Scarborough, Simmons, Media Audit, Nielsen, Comscore among others.

Education

• Bachelor's degree from four-year college or university, degree or concentration in advertising, marketing or communications preferred; or an equivalent combination of education and experience.

Total Perks Package

• The chance to be a part of a growing company and the next success story
• Amazing opportunities for career development
• Recognition programs
• Employee referral bonus
• Hybrid work options; 3 days in the office, 2 days working from home
• Fun and collaborative work environment
• Casual dress code
• Insurance Coverage (medical, dental, vision. life, and disability)
• 401(k) retirement plan, with employer 3% match
• Work/life benefits, including mental health and wellbeing support
• Robust Paid Time Off program, increasing with years of employment
• Paid holidays, including agency closing Christmas Eve-New Years Day
• Maternity, Paternity and Adoption Paid Time Off , plus Voluntary Paid Leave Bank