Senior Media Planner

Havas Group; United States; Remote; USD 70,000 - 100,000; Full time

Job summary

A leading global agency is seeking a Senior Media Planner to craft and execute strategic media plans for clients. The successful candidate will require analytical skills, creativity, and experience in managing media budgets across various channels, including retail and performance marketing. This permanent role emphasizes collaboration, client communication, and campaign optimization to drive success.

Qualifications

• Minimum of 5+ years in media planning.
• Proven expertise in managing multi-channel campaigns.
• Fluency in English and Thai required.

Responsibilities

• Develop comprehensive media plans tailored to client goals.
• Perform market research and competitor analysis.
• Manage campaign budgets and optimize based on data.

Skills

Analytical Skills

Channel Knowledge

Attention to Detail

Communication

Collaboration

Adaptability

Education

Bachelor's degree in Marketing, Advertising, Communications

Tools

Media planning tools and platforms

Job description

Agency :

Havas Thailand

Job Description :

As a Senior Media Planner, you will play a critical role in crafting and executing strategic media plans for a diverse portfolio of clients. This role requires a balance of analytical skills, strategic insight, and creativity, with a focus on driving campaign success across multiple channels. You will work closely with cross-functional teams and manage client relationships to ensure media solutions that align with their objectives, contributing to the agency’s reputation for excellence.

Mission & Responsibilities

• Develop comprehensive media plans that are tailored to client goals, market dynamics, and target audience insights.
• Performing thorough market research and competitor analysis to determine the most effective media channels and strategies for our clients.
• Lead in creating media strategies that span digital, print, TV, retail media, SEM, Influencers and performance marketing, ensuring that each plan is impactful and integrated.
• Oversee the execution of media campaigns across various platforms, monitoring progress and optimizing based on performance data.
• Tracking campaign performance and refining media plans as necessary to maximize results.

Channel and Tool Expertise:

• Cultivate expertise in key media channels, with a particular focus on retail media, SEM, and performance marketing.
• Provide strategic insights and recommendations on integrating multiple channels to enhance campaign effectiveness.
• In-depth understanding of traditional and digital media channels, as well as emerging trends and technologies

Client Collaboration:

• Serve as a key contact for client communications, offering insights, campaign updates, and recommendations to meet client expectations.
• Lead in preparing client presentations and comprehensive reports to demonstrate campaign success and impact.

Budget Management:

• Manage campaign budgets effectively, ensuring resources are allocated strategically to meet client objectives.
• Contribute to financial forecasting and budget tracking for each campaign, ensuring accurate and timely reporting.

Requirements:

• Bachelor's degree in Marketing, Advertising, Communications, or related field.
• Minimum of 5+ years in media planning, with experience as a Media Planner or in a similar role within an advertising or media agency.
• Proven expertise in media planning tools and platforms, with a track record of managing multi-channel campaigns.
• Expertise in retail media, performance marketing, SEM.
• Knowledge of media planning and buying tools and platforms.
• Analytical mindset with the ability to interpret and apply data insights.
• Fluency in English and Thai, both written and spoken.

Competencies

• Analytical Skills: Strong capability to interpret data and apply insights to optimize media strategies.
• Channel Knowledge: Deep familiarity with digital channels, retail media, SEM, and performance marketing.
• Attention to Detail: Exceptional focus on accuracy in planning, budgeting, and reporting.

Soft Skills

• Communication: Ability to convey complex ideas clearly and persuasively in both presentations and written reports.
• Collaboration: A team-oriented approach to working with diverse departments to achieve campaign objectives.
• Adaptability: Willingness to stay updated on industry trends and evolve skills as the media landscape changes.

Attitude and Behavior:

• Proactive and Results-Driven: Demonstrates a strong focus on achieving campaign goals and optimizing performance.
• Client-Centric: Dedicated to providing high-quality service and aligning strategies with client needs.
• Adaptable: Resilient and flexible in a dynamic, fast-paced environment.
• Ethical and Accountable: Maintains transparency, integrity, and responsibility in all aspects of media planning.

Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.