Senior Media Planner

TRUth Marketing & Media; Addison (TX); Hybrid; USD 70,000 - 100,000; Full time

Job summary

TRUth Marketing & Media is seeking a Senior Media Planner to enhance media planning strategies and manage execution for clients. The successful candidate will analyze performance metrics, develop innovative solutions across various platforms including digital and traditional media. This mid-senior level position demands strong analytical and communication skills, a four-year degree, and a passion for professional development in a hybrid work environment.

Benefits

Competitive salary

Medical/dental coverage

Vacation/Holidays

Professional development opportunities

Qualifications

• Four+ years of media planning/buying experience required.
• Familiar with digital strategy and tag implementation.
• Strong Excel, PPT, and Outlook skills required.

Responsibilities

• Supports media plan implementation for clients.
• Analyzes campaign performance for optimization.
• Communicates regularly with clients and team members.

Skills

Analytical Skills

Organizational Skills

Communication Skills

Project Management

Education

Four-year degree in Marketing, Business, or Advertising

Tools

Nielsen

Kantar/Vivvix

MediaTools

DCM

Job description

Direct message the job poster from TRUth Marketing & Media

Head of Employee Experience at TRUth Marketing & Media | Marketing Communications

Job Summary:

The Senior Media Planner supports the Media Director and team in managing media planning activities for agency clients. Key responsibilities include analyzing campaign performance, developing innovative media strategies across both online and offline platforms, managing campaign execution, negotiating proposals with vendors, and participating in agency training sessions.

The role involves overseeing all aspects of media plan implementation, such as ATBs, insertion orders, tracking, billing, and reporting. The Senior Media Planner ensures timely delivery of media documents, including Media Plans, Point-of-Views (POVs), competitive analyses, flowcharts, and Reach and Frequency reports for assigned clients.

Additionally, the Senior Media Planner is expected to foster strong relationships with clients and vendors, collaborate with senior executives, and mentor junior team members on special projects. Regular communication with the Media Director regarding project progress, challenges, and related matters is essential.

The position also emphasizes ongoing professional development, encouraging participation in agency and industry training while staying informed about the latest trends in the media landscape.

Work from home policy: Hybrid/Remote combination.

Duties/Responsibilities:

·Supports the development and implementation of national, regional, and/or local traditional and digital media strategies that could include some or all of the following:

oLinear TV, both traditional and direct response formats

oRadio

oOutdoor and experiential

oDigital Media – across the entire ecosystem, including Social, Search, Programmatic, Native, Influencer, Audio, etc.

oPrint

oAttribution – inclusive of MMM and MTA

· Assists in the preparation of recommendations, POVs, select analysis, etc.

· Utilizes available traditional media planning tools (Nielsen, Kantar/Vivvix, Media Tools, Simmons, Advantage, etc.)

· Reviews media buys and post-buy analysis to ensure that each is in conformity with media plans and guidelines

·Conducts research and analysis to inform media mix and testing strategies

·Pulls reporting specific to the digital ecosystem, analyzes and provides optimization recommendations

· Assists in digital campaign set up, including informing measurement plans, campaign set up and tagging in tools such as DCM

· Develops ATBs and issues insertion orders

· Leads competitive analysis for clients

·Analyzes tracking reports to derives insights for client reporting and campaign optimizations

·Presents reporting, recommendations and other items as needed to clients

·Manages workflows and timelines and aligns with both clients and internal team members

Required Skills/Abilities:

•Four-year degree in Marketing, Business, or Advertising

•Four+ years of media planning/buying is required

•Knowledge in multi-channel planning across broadcast, digital, print, OOH, etc.

•Experience with various media planning tools: Kantar/Vivvix, Pathmatics, Scarborough, MediaTools, DCM, Telmar, Nielsen, Simmons, etc.

•Must be familiar with digital strategy and tag implementation via tools such as DCM

•Can demonstrate successful campaign implementation and stewardship through proven results

•Ideal candidate should have good analytical skills and be extremely well organized, detail-oriented, and capable of working in a fast-paced environment

•Ability to handle multiple projects at the same time and strong follow-up skills are a must

•Strong Excel, PPT and Outlook skills required

•Excellent verbal and written communication skills

•Effective at working under pressure and meeting tight deadlines

•Ability to interact daily with clients, internal teams, and vendors

•Ability to effectively project manage through tools such as Asana

•Positive and energetic attitude

Education and Experience:

•Four-year degree in Marketing, Business, or Advertising

•Four+ years of media planning/buying is required

Physical Requirements:

Prolonged periods of sitting at a desk and working on a computer.

Must be able to lift up to 15 pounds at times.

Compensation and benefits:

· Salary according to experience and skills

· Benefits include competitive salary, medical/dental coverage, and vacation/holidays.

TRUth provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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