Senior Media Buyer

Prestige Development Group; Town of Texas (WI); Remote; USD 60,000 - 90,000; Full time

Job summary

Prestige Development Group is looking for a Senior Media Buyer to drive strategic media planning and execution across digital and traditional channels. The ideal candidate will possess data-driven analytical skills, strong negotiation abilities, and 5+ years of experience in media buying. Responsibilities include bespoke media strategy development, vendor negotiation, campaign execution, and performance optimization, ensuring client objectives are met effectively.

Qualifications

• 5+ years of experience in media planning/buying.
• Proven track record in performance marketing.
• Experience with pharmaceutical, healthcare sectors is desirable.

Responsibilities

• Develop and execute customized media plans across channels.
• Negotiate media rates and manage contracts.
• Track and analyze media performance metrics.

Skills

Negotiation

Analytical skills

Communication

Organizational abilities

Education

Bachelor's Degree or equivalent experience

Tools

GA4

Looker Studio

Adobe Analytics

Power BI

Google Ads

Facebook Ads

Job description

Job Title: Senior Media Buyer
Location: Remote Job Type: Full-time About Prestige Development Group (PDG)
We are seeking a Senor Media Buyer to drive strategic media planning and execution across digital and traditional channels. This role is ideal for a data-driven, results-oriented media expert with strong negotiation skills and a passion for optimizing campaigns to maximize impact and efficiency. The Media Buyer will collaborate closely with vendors, internal stakeholders, and clients to deliver high-performing media campaigns. Key Responsibilities

• Media Strategy & Planning

• Help develop and execute customized media plans tailored to client objectives across digital, TV, radio, print, and outdoor channels.

• Conduct in-depth channel research and competitive analysis to inform strategic media recommendations.

• Identify and implement innovative media opportunities, ensuring alignment with industry trends.

• Negotiation & Buying

• Negotiate media rates with vendors to secure the most competitive pricing and added value for clients.

• Manage media contracts, ensuring compliance with budget constraints and campaign goals.

• Campaign Execution & Management

• Oversee the end-to-end execution of media buys, ensuring accuracy in booking, trafficking, and deployment.

• Monitor campaign pacing and implement real-time optimizations to maximize performance.

• Ensure seamless collaboration with creative, account management, and traffic teams.

• Performance Monitoring & Optimization

• Track and analyze media performance metrics, leveraging tools like GA4, Looker Studio, Adobe Analytics, Power BI, and other analytics platforms.

• Identify underperformance trends and recommend data-driven optimizations to improve campaign effectiveness.

• Address under-delivery issues through makegoods and strategic reallocations.

• Vendor & Stakeholder Management

• Cultivate strong relationships with media vendors and third-party agencies to stay ahead of emerging opportunities.

• Serve as a trusted advisor to clients, providing proactive recommendations for improving their media investments.

• Billing & Reconciliation

• Collaborate with finance teams to ensure accurate invoice reconciliation and budget tracking.

• Resolve discrepancies in a timely manner to maintain smooth financial operations.

• Reporting & Insights

• Generate detailed post-campaign reports, analyzing performance data and key takeaways.

• Present actionable insights to internal and client stakeholders to inform future strategy.

• Tools:

• Excellent understanding and use of GA4, Looker Studio, Adobe Analytics, PowerBI, and other analytics platforms. Excellent use of Google Ads, DV360, Campaign Manager 360, Kenshoor/Marin, Facebook Ads, programmatic ads, and other digital advertising channels

Preferred Certifications

• Meta Certified Media Buying Professional

• Meta Certified Media Planning Professional

• Google Data Analytics Professional Certificate

• Google Digital Marketing & E-commerce Professional Certificate

• Google Search Ads Certification

Key Qualifications

• 5+ years of experience in media planning/buying, with a focus on both digital

• Proven track record in performance marketing, performance media, or results-driven environments.

• Experience with pharmaceutical, healthcare, or public health industries is highly desirable.

• Strong analytical skills with proficiency in media planning/buying tools (Nielsen, SRDS, AdViews, SQAD).

• Deep knowledge of Google Ads, DV360, Campaign Manager 360, Kenshoo/Marin, Facebook Ads, programmatic platforms.

• Excellent negotiation, communication, and organizational abilities.

• Ability to manage multiple projects under tight deadlines in a fast-paced environment.

• Detail-oriented and collaborative team player.

Salary Range: $60,000 - $90,000 Equal Employment Opportunity (EEO) Statement
Prestige Development Group (PDG) is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. PDG prohibits discrimination and harassment of any kind, including based on race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, genetic information, or any other protected characteristic as outlined by federal, state, or local laws. Americans with Disabilities Act (ADA) Statement
PDG is committed to providing reasonable accommodations for individuals with disabilities in our job application and hiring process. Background Check Policy
Employment is contingent upon the successful completion of a background check. PDG complies with all applicable laws regarding background checks. How to Apply
Interested candidates are encouraged to submit their resume. Applications will be reviewed on a rolling basis until the position is filled.This template ensures compliance with major federal and state-specific labor laws, incorporates diversity and inclusivity practices, and aligns with standard job description structures. Adjustments may be made based on specific job roles and legal requirements in certain states.