Senior Media Director

Prophet; New York (NY); Hybrid; USD 160,000 - 190,000; Full time

Job summary

Prophet is seeking a Senior Director, Media to lead integrated media strategy and planning for a portfolio of B2B and consumer clients, with a focus on financial services. You will be the senior media strategist on accounts, shaping plans and presenting results to C-level stakeholders.

The role blends hands-on planning with team leadership, using AI-powered tools to optimize workflows, and involves mentoring directors and planners while driving business growth and client partnerships.

Qualifications

• 10+ years in media strategy and planning, agency background.
• Financial services experience required; asset/wealth management preferred.
• Strong commercial acumen and ability to translate insights into business impact.
• Bachelor's degree or equivalent experience.

Responsibilities

• Lead senior media strategy and client leadership discussions.
• Develop integrated multi-channel media plans and budgets.
• Mentor and develop teams; drive AI-enabled planning processes.
• Partner with Client Leadership to pursue new business.

Skills

Media strategy

Team leadership

Client leadership

AI tools

Financial services

Measurement & analytics

Executive communication

Business acumen

Cross-channel fluency

Education

Bachelor's degree in advertising, marketing, business

Tools

AI tools

CRM platforms

Salesforce

Marketo

Job description

About The Role

We are looking for a Senior Director, Media to lead integrated media strategy and planning for a portfolio of B2B and consumer clients, with a particular focus on financial services. You'll be the senior media strategist on your accounts: starting from each client's business goals, defining what success looks like in commercial terms, and building the audience, channel, and investment strategy to get there. This is a player-coach role. You'll set direction and lead the team, and you'll also be hands‑on: building plans, running the analysis, and presenting the work yourself. The right person thinks like a business advisor first: someone who can explain to a CMO or head of distribution how media is moving the numbers they care about, who uses AI‑powered tools to work faster and smarter, and who builds a team that does the same.

YOUR DAY TO DAY

Client Leadership

• Serve as the senior media voice on your accounts, leading status meetings and presenting plans and results as clear business stories for director-, VP-, and C-level stakeholders
• Build long‑term relationships with senior clients as a trusted advisor on how media drives their business
• Understand each client's business model, distribution strategy, competitive landscape, and go‑to‑market priorities, including the regulatory, compliance, and brand‑safety considerations (e.g., FINRA and SEC marketing rules) that shape media for financial services brands

Media Strategy & Planning (hands‑on)

• Translate client business objectives and commercial targets (e.g., asset growth and net flows, advisor engagement, new accounts, qualified pipeline) into clear media strategies, investment frameworks, and budget and channel allocations
• Develop integrated, full‑funnel media plans across paid, owned, and earned channels that balance long‑term brand building with near‑term demand
• Lead audience strategy, segmentation, and journey development across complex decision‑makers, including B2B buying committees, financial advisors and intermediaries, institutional investors, and consumers
• Build scenario plans and forecasts that show clients the expected business impact of different investment levels and channel mixes
• Use AI‑powered tools across the planning workflow to reduce manual work and create more time for strategic thinking

Measurement & Business Impact

• Define success up front in business terms, and build measurement frameworks that connect media investment to leads, pipeline, revenue, and asset growth
• Bring a test‑and‑learn mindset to every account, applying incrementality testing, lift studies, media mix modeling, and attribution
• Turn performance data into investment recommendations and help clients understand the tradeoffs behind each decision

Team Leadership

• Supervise, mentor, and develop media directors, supervisors, and planners, coaching them to think strategically, connect their work to client business results, and use AI tools effectively
• Work alongside the team on day‑to‑day deliverables, modeling the quality and rigor you expect
• Help establish best practices and repeatable, AI‑enabled processes for planning, measurement, and reporting

Business Growth

• Spot opportunities to expand our work with existing clients and partner with Client Leadership to pursue them
• Lead the development of proposals and scopes of work, and contribute strategic thinking to new business pitches
• Manage media budgets, billing forecasts, vendor relationships, and the profitability of media work

What You Bring

• 10+ years of media strategy and planning experience, primarily in an agency environment, with a track record of integrated plans that delivered measurable business results
• Financial services experience is required; asset or wealth management experience is strongly preferred. You understand how firms market to financial advisors, intermediaries, institutional investors, and individual investors
• Strong commercial acumen: you can read a client's business model, connect marketing investment to revenue and growth targets, and talk about ROI with confidence
• A player‑coach mindset: you're as comfortable building a plan yourself as you are leading the team that delivers it
• Working knowledge of modern measurement approaches, including incrementality testing, media mix modeling, and multi‑touch attribution
• Cross‑channel fluency across paid social, search, programmatic, CTV and online video, audio, and content partnerships
• Experience managing multi‑million‑dollar media budgets and leading and developing teams
• Comfort with AI‑powered workflows and curiosity about where the technology is headed
• Excellent presentation and storytelling skills; you're at your best leading conversations with senior client stakeholders
• Bachelor's degree in advertising, marketing, business, or a related field, or equivalent experience

Nice to have

experience reaching financial advisors and institutional audiences; experience growing client relationships or supporting new business; familiarity with ABM, intent data (e.g., 6sense, Bombora), and CRM platforms (e.g., Salesforce, Marketo).

Location: Any Prophet U.S. office: San Francisco, New York, Atlanta, Chicago, or Austin (Hybrid working model: 3+ full days in office/at client site)

Salary: $160,000 - 190,000 commensurate with experience

Prophet is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. All employment, promotion, and evaluation decisions are based on qualifications, merit and business need.