AI-Powered Media Strategy Director

Prophet; New York (NY); Hybrid; USD 160,000 - 190,000; Full time

Job summary

Prophet is seeking a Senior Director, Media to lead integrated media strategy and planning for a portfolio of B2B and consumer clients, with a focus on financial services. You will be the senior media strategist on accounts, shaping plans and presenting results to C-level stakeholders.

The role blends hands-on planning with team leadership, using AI-powered tools to optimize workflows, and involves mentoring directors and planners while driving business growth and client partnerships.

Qualifications

• 10+ years in media strategy and planning, agency background.
• Financial services experience required; asset/wealth management preferred.
• Strong commercial acumen and ability to translate insights into business impact.
• Bachelor's degree or equivalent experience.

Responsibilities

• Lead senior media strategy and client leadership discussions.
• Develop integrated multi-channel media plans and budgets.
• Mentor and develop teams; drive AI-enabled planning processes.
• Partner with Client Leadership to pursue new business.

Skills

Media strategy

Team leadership

Client leadership

AI tools

Financial services

Measurement & analytics

Executive communication

Business acumen

Cross-channel fluency

Education

Bachelor's degree in advertising, marketing, business

Tools

AI tools

CRM platforms

Salesforce

Marketo

Job description

Prophet is seeking a Senior Director, Media to lead integrated media strategy and planning for a portfolio of B2B and consumer clients, with a focus on financial services. You will be the senior media strategist on accounts, shaping plans and presenting results to C-level stakeholders.

The role blends hands-on planning with team leadership, using AI-powered tools to optimize workflows, and involves mentoring directors and planners while driving business growth and client partnerships.