Senior Media Director

Prophet; Atlanta, Austin, Chicago, San Francisco (GA, TX, IL, CA); Hybrid; USD 160.000 - 190.000; Vollzeit

Zusammenfassung

Prophet, a leading U.S. media agency, seeks a Senior Director, Media to lead integrated media strategy and planning for a portfolio of B2B and consumer clients, with a focus on financial services. You will drive business outcomes, set direction, and hands-on build plans while guiding a high-performing team.

You’ll use AI-powered tools to streamline planning, present to senior leaders, and translate objectives into investment strategies and channels. Hybrid in-office roles across multiple cities.

Qualifikationen

• 10+ years of media strategy and planning experience in an agency setting.
• Financial services experience required; asset/wealth management preferred.
• Strong commercial acumen: link marketing investment to revenue targets.
• Player-coach mindset leading teams and hands-on planning.
• Experience with AI-powered planning tools.

Aufgaben

• Lead senior media strategy and planning for accounts; present to C-level stakeholders.
• Develop integrated, full-funnel plans across paid, owned, and earned channels.
• Mentor and develop media directors, supervisors, and planners.
• Translate client objectives into media strategies and investment frameworks.
• Use AI-enabled processes for planning, measurement, and reporting.

Kenntnisse

Media strategy

Client management

Team leadership

AI planning tools

Budget management

Executive storytelling

ABM experience

Ausbildung

Bachelor's degree in advertising/marketing/business

Tools

AI-powered planning tools

CRM/Marketing platforms

Jobbeschreibung

ABOUT THE ROLE

We are looking for a Senior Director, Media to lead integrated media strategy and planning for a portfolio of B2B and consumer clients, with a particular focus on financial services. You'll be the senior media strategist on your accounts: starting from each client's business goals, defining what success looks like in commercial terms, and building the audience, channel, and investment strategy to get there.

This is a player-coach role. You'll set direction and lead the team, and you'll also be hands-on: building plans, running the analysis, and presenting the work yourself. The right person thinks like a business advisor first: someone who can explain to a CMO or head of distribution how media is moving the numbers they care about, who uses AI-powered tools to work faster and smarter, and who builds a team that does the same.

YOUR DAY TO DAY

• Serve as the senior media voice on your accounts, leading status meetings and presenting plans and results as clear business stories for director-, VP-, and C-level stakeholders
• Build long-term relationships with senior clients as a trusted advisor on how media drives their business
• Understand each client's business model, distribution strategy, competitive landscape, and go-to-market priorities, including the regulatory, compliance, and brand-safety considerations (e.g., FINRA and SEC marketing rules) that shape media for financial services brands
• Translate client business objectives and commercial targets (e.g., asset growth and net flows, advisor engagement, new accounts, qualified pipeline) into clear media strategies, investment frameworks, and budget and channel allocations
• Develop integrated, full-funnel media plans across paid, owned, and earned channels that balance long-term brand building with near-term demand
• Lead audience strategy, segmentation, and journey development across complex decision-makers, including B2B buying committees, financial advisors and intermediaries, institutional investors, and consumers
• Build scenario plans and forecasts that show clients the expected business impact of different investment levels and channel mixes
• Use AI-powered tools across the planning workflow to reduce manual work and create more time for strategic thinking

Measurement & Business Impact

• Define success up front in business terms, and build measurement frameworks that connect media investment to leads, pipeline, revenue, and asset growth
• Bring a test-and-learn mindset to every account, applying incrementality testing, lift studies, media mix modeling, and attribution
• Turn performance data into investment recommendations and help clients understand the tradeoffs behind each decision
• Supervise, mentor, and develop media directors, supervisors, and planners, coaching them to think strategically, connect their work to client business results, and use AI tools effectively
• Work alongside the team on day-to-day deliverables, modeling the quality and rigor you expect
• Help establish best practices and repeatable, AI-enabled processes for planning, measurement, and reporting

Business Growth

• Spot opportunities to expand our work with existing clients and partner with Client Leadership to pursue them
• Lead the development of proposals and scopes of work, and contribute strategic thinking to new business pitches
• Manage media budgets, billing forecasts, vendor relationships, and the profitability of media work

WHAT YOU BRING

• 10+ years of media strategy and planning experience, primarily in an agency environment, with a track record of integrated plans that delivered measurable business results
• Financial services experience is required; asset or wealth management experience is strongly preferred. You understand how firms market to financial advisors, intermediaries, institutional investors, and individual investors
• Strong commercial acumen: you can read a client's business model, connect marketing investment to revenue and growth targets, and talk about ROI with confidence
• A player-coach mindset: you're as comfortable building a plan yourself as you are leading the team that delivers it
• Working knowledge of modern measurement approaches, including incrementality testing, media mix modeling, and multi-touch attribution
• Cross-channel fluency across paid social, search, programmatic, CTV and online video, audio, and content partnerships
• Experience managing multi-million-dollar media budgets and leading and developing teams
• Comfort with AI-powered workflows and curiosity about where the technology is headed
• Excellent presentation and storytelling skills; you're at your best leading conversations with senior client stakeholders
• Bachelor's degree in advertising, marketing, business, or a related field, or equivalent experience

Nice to have: experience reaching financial advisors and institutional audiences; experience growing client relationships or supporting new business; familiarity with ABM, intent data (e.g., 6sense, Bombora), and CRM platforms (e.g., Salesforce, Marketo).

Location: Any Prophet U.S. office: San Francisco, New York, Atlanta, Chicago, or Austin (Hybrid working model: 3+ full days in office/at client site)

Salary: $160,000 - 190,000 commensurate with experience

Prophet is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. All employment, promotion, and evaluation decisions are based on qualifications, merit and business need.

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