Media Planner

Prophet; Atlanta, Austin, Chicago, San Francisco (GA, TX, IL, CA); In loco; USD 60.000 - 70.000; Tempo pieno

Descrizione del lavoro

Prophet is seeking a strategic Media Planner to develop and execute integrated media plans across digital and offline channels, including programmatic, video, TV, radio, and OOH. You will translate client objectives into audience-centric recommendations and manage campaigns through delivery, optimization, and reporting.

The role requires 2+ years in media planning, strong analytical skills, and experience with both brand and demand gen campaigns.

Competenze

• 2+ years of media planning experience with hands-on digital and offline exposure
• Understanding of brand, demand gen, and lead capture in media planning
• Experience with digital planning and research tools (MRI, Kantar, Commspoint)
• Experience with digital campaign activation (trafficking sheets, URL tracking)
• Experience with media buying platforms (MediaOcean, Strata, Nexelus)
• Excellent organizational and planning skills with attention to detail
• Strong analytical skills and KPI understanding for media
• Experience in a fast-paced agency environment and client-facing interactions
• Proficient in Excel/PowerPoint

Mansioni

• Develop and execute integrated media plans across digital and traditional channels
• Conduct audience, competitive, and category research to inform plans
• Manage deliverables through campaign life cycle and budgeting
• Support RFP evaluations and negotiations with vendors
• Own campaign activation processes and tagging with Ad Ops/Analytics
• Prepare presentation materials and participate in client status calls
• Assist with campaign reporting and optimization recommendations
• Collaborate with internal teams and external partners for efficiency
• Handle media reconciliation and billing for accounts
• Support the needs of the direct manager and Media Directors

Conoscenze

Media planning

Digital planning

Client facing

Excel/PowerPoint

Vendor relations

Project management

KPI analysis

Formazione

Bachelor's degree

Strumenti

MediaOcean

Strata

Nexelus

Descrizione del lavoro

We're looking for a strategic, results-driven Media Planner to help develop and execute integrated media plans acrossdigital and offlinemedia including programmatic, video, TV, radio/audio, and OOH.

You'll build tactical media plan options, translating client objectives into audience-centric channel recommendations. You’ll contribute to channel recommendations, activate campaigns, and optimize performance against KPIs, managing work to budget and deadline, and helping maintain strong client and vendor relationships. Experience across B2B and B2C preferred.

The ideal candidate is a confident self-starter, team player, innovative problem-solver, and able to manage multiple projects at once. This role requires you to be highly attentive to detail and resourceful, with the ability to work well under pressure. You must also be effective at communicating with internal team members as well as clients and vendors. Our ideal candidate will have a great work ethic, experience in both brand and demand gen campaign planning and activation, and a hunger for responsibility and learning.

YOUR DAY TO DAY

• Develop and execute integrated media plans across digital and traditional media channels, with a clear rationale for channel and plan recommendations.
• Conduct audience, competitive, and category research to develop insights-led channel and budget recommendations.
• Manage deliverables throughout the campaign life cycle across research, planning, execution, tracking, and optimization.
• Support vendor RFP evaluation and negotiations.
• Own campaign activation processes (trafficking sheets, URL tracking, and tagging with Ad Ops/Analytics)
• Build presentation materials and contribute to client status calls and presentations.
• Assist with campaign reporting activities, drawing analysis from data and recommending optimizations
• Work closely with client engagement leads, project management, and external teams for operational efficiency.
• Handle media reconciliation and billing for your accounts.
• Supports the needs of direct manager and Media Directors

WHAT YOU BRING

• 2+ years of media planning experience with hands-on digital and offline exposure (at least one year of digital experience preferred)
• Understanding of all forms of media planning, including brand, demand gen, and lead capture.
• Experience with digital planning and research tools (MRI, Kantar, Commspoint, etc.)
• Experience with digital campaign activation required (trafficking sheets, URL tracking setup, etc.)
• Experience with media buying platforms a plus (MediaOcean, Strata, Nexelus, etc.)
• Exceptional organizational and planning skills and attention to detail
• Experience in managing campaigns; strong analytical skills and understanding of KPI's for media
• Ability to multitask and work effectively within a fast-paced agency environment
• Must be assertive, highly self-motivated, with strong communications skills and a high level of professionalism.
• Demonstrated experience with client-facing interactions, and preparing and delivering presentation materials.
• Comfortable communicating and coordinating with both internal teams and external partners; able to keep multiple stakeholders informed and aligned.
• Proficient in Excel/PowerPoint
• Ability to work as part of a team, share ideas and accept constructive feedback
• Bachelor's degree required degree or equivalent in experience including media planning and buying experience in an agency setting

Location: Atlanta, Austin, Chicago, or San Francisco - Candidate must be within commuting distance and able to be in office 3+ days per week

Salary Range: $60,000 - $70,000 USD

Prophet is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. All employment, promotion, and evaluation decisions are based on qualifications, merit and business need.

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Prophet's Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

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An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.