Senior Media Director

Gainor Staffing; New York (NY); Hybrid; USD 140,000 - 160,000; Full time

Job summary

A growing independent media agency is seeking a Senior Media Director to drive multi-channel media strategy and optimize high-profile campaigns while managing substantial budgets. The ideal candidate will have substantial experience in media planning and agency work, strong negotiation and analytics skills, and a proven track record in leadership. This role offers a hybrid working environment in New York with a competitive salary range of $140,000–160,000 annually.

Qualifications

• 8–12 years in end-to-end media planning/buying, including 3+ years in leadership.
• Proven media agency experience with direct involvement in planning and optimization.
• Knowledge of DTC, OTC, CPG, retail media, CTV, audio streaming, social commerce, CRM, and telehealth is a plus.

Responsibilities

• Develop holistic media strategies connecting brand objectives to performance.
• Lead planning and execution across multiple media channels.
• Present recommendations to C-level stakeholders.

Skills

Media planning experience

Negotiation skills

Analytics skills

Communication skills

Leadership capabilities

Tools

Google Ads

Meta

The Trade Desk

Job description

Our client is a growing independent media agency that seamlessly integrates brand and performance media to drive scalable growth for top brands. Conventional approaches aren’t enough for them — their category insights, data, and expert media strategy fuel standout, out‑of‑the‑box results. These roles will work across CPG, Banking, eCommerce, Healthcare & Technology, supporting high‑profile brands. With growing account demand, they are expanding their Media Planning leadership team.

About the Role

They are hiring a Senior Media Director to drive multi‑channel media strategy, buying, and optimization for high‑profile campaigns, managing $2M+ budgets and mentoring planners and buyers.

Responsibilities

• Develop holistic media strategies connecting brand objectives to performance outcomes.
• Lead planning and execution across TV, Digital, Retail Media, CRM, traditional, and emerging channels.
• Present recommendations and insights to C‑level stakeholders, diving into campaign specifics while confidently leading senior‑level client communications.
• Mentor, inspire, and develop high‑performing teams.
• Stay ahead of industry trends and leverage data to optimize multi‑step consumer journeys and performance.

Qualifications

• Deep, hands‑on media planning experience – ability to build and manage media plans with clear strategy, budgets, and channel recommendations.
• Proven media agency experience – working in an agency environment where you’ve been directly involved in planning, activation, and optimization for clients.
• 8–12 years in end‑to‑end media planning/buying, including 3+ years in leadership.
• Strong negotiation, optimization, and analytics skills; hands‑on with Google Ads, Meta, The Trade Desk.
• Knowledge of DTC, OTC, CPG, retail media, CTV, audio streaming, social commerce, CRM, and telehealth a plus.
• Excellent communication, strategic thinking, and leadership capabilities.

Required Skills

• Deep, hands‑on media planning experience.
• Proven media agency experience.
• Strong negotiation, optimization, and analytics skills.
• Excellent communication and strategic thinking.
• Knowledge of DTC, OTC, CPG, retail media, CTV, audio streaming, social commerce, CRM, and telehealth.

Salary Range

$140,000–160,000 annually, based on experience.

Location

New York, NY – Hybrid.

Gainor is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Gainor are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, creed, sex, sexual orientation, gender (including gender identity and expression), age, national origin, immigration status, marital or familial status, citizenship status, ancestry, physical or mental disability, genetic information, reproductive health decision‑making, veteran or military status, or any other characteristic or status protected under applicable federal, state, or local law.