Senior Integrated Media Planner

True Media; United States; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Insurance coverage

401(k) with employer match

Flexible time off

Paid holidays & company events

Mental health & wellbeing support

Job summary

True Media in the United States is seeking a Senior Integrated Media Strategist to own the full media planning lifecycle across digital and offline channels. You will lead research, strategy, tactical planning, and in-market execution while partnering with vendor partners and the Media Investment team.

This role demands deeper strategic judgment, independence, and the ability to defend media recommendations with confidence.

Qualifications

• 3–5 years of experience in media planning; traditional and digital exposure preferred.
• Strong command of media fundamentals including reach/frequency and KPI frameworks.
• Proficiency with industry research tools and data-driven decision making.
• Experience with agency finance and project management platforms.
• Ability to manage complex multi-line client accounts independently.

Responsibilities

• Develop media briefs with senior input to shape client strategy.
• Lead audience and market research, producing actionable insights.
• Develop measurement strategies linking media to business results.
• Create channel strategy and full tactical plans across digital and offline channels.
• Oversee in-market performance and coordinate with vendor partners.
• Ensure accurate media orders and launch documents for campaigns.
• Mentor junior team members and share best practices.
• Maintain timely time records and use PM tools for workload management.

Skills

Media planning

Audience research

Measurement strategy

Channel strategy

Vendor management

Mentoring

Time management

Cross-functional collaboration

Education

Bachelor's degree in advertising/marketing/communications

Tools

Industry research tools

Agency finance platforms

Project management platforms

Job description

Open position in all True Media office locations, including Kansas City, MO, Columbia, MO, St. Louis, MO, Dallas, TX, Portsmouth, NH and Minneapolis, MN; Hybrid work schedule: 3 days in the office, 2 days working from hom

Visa Sponsorshipis not available for this position, now or in the future. Applicants must be legally authorized to work in the United States on a permanent basis without requiring employer sponsorship.

Summary

The Senior Integrated Media Strategist is an experienced subject matter expert and media product owner responsible for a portfolio of clients that may include complex, high-visibility, or multi-line accounts. Building on the full scope of the Integrated Media Strategist role, the Senior Integrated Media Strategist owns the complete media planning process from research and strategy through tactical planning, in-market execution oversight, optimization, and measurement across all channels.

This role brings deeper strategic judgment, greater independence, and a demonstrated ability to develop and defend media recommendations with confidence. The Senior Integrated Media Strategist retains strategic and performance accountability across all channels — partnering with vendor partners for digital execution and the Media Investment team for offline media tactical development — and contributes to the development of junior team members through active mentorship and knowledge-sharing.

Essential Duties and Responsibilities (Other duties may be assigned)

• Collaborate closely with Account Management in the development of the Media Brief for assigned clients, serving as a senior subject matter expert on audience, channel, and measurement inputs; contribute independent strategic point of view and elevate the quality of the briefing process through deep client knowledge and a nuanced understanding of how media strategy ladders to business outcomes.
• Lead comprehensive audience and market research for assigned clients — including audience segmentation, competitive analysis, consumer journey mapping, and campaign performance analysis — producing insights that are analytically rigorous, clearly communicated, and directly actionable in the planning process.
• Develop and document Measurement Strategies for assigned clients that reflect a sophisticated understanding of KPI frameworks, attribution approaches, and the relationship between media investment and business results across digital and offline channels; serve as a resource for less experienced team members navigating measurement questions.
• Develop the Channel Strategy and full tactical plan for assigned clients with a high degree of independence — translating approved strategy into specific placements, unit mix, flighting, and budget by tactic across all media; partner with the Media Investment team on offline media tactical development while retaining full strategic ownership; bring a confident, well-substantiated point of view to all planning recommendations.
• Oversee in-market performance across all channels for assigned clients — leading the partnership with external vendor activation partners on digital execution, and monitoring offline media delivery in coordination with the Media Investment team; set clear expectations for delivery and optimization; proactively bring forward-looking performance recommendations rather than simply reporting on outcomes; flag issues early and drive resolution.
• Enter media orders into the agency's media buying and finance platform with full accountability for accuracy and completeness; own the creative specification, trafficking, and launch document for each campaign — ensuring all fields are precise, all cross-functional contributions are incorporated correctly, and the final document is ready for execution without requiring revision.
• Hold shared accountability with Account Management for the quality, accuracy, and strategic strength of all media work product delivered to assigned clients; model a high standard of craft, proactively identify opportunities to improve the work, and serve as a quality resource for the broader team.
• Mentor and provide day-to-day guidance to Associate and Strategist-level team members; support their development by sharing expertise, reviewing their work constructively, and helping them build both technical media knowledge and professional judgment.
• Maintain accurate and timely time records in the agency's time tracking platform; actively engage with the agency's project management tool as a primary means of tracking tasks, managing workload, and collaborating across the account team — treating consistent use of both systems as a core professional responsibility; stay current on agency tools, research systems, and the evolving media landscape, and participate in agency training initiatives and team knowledge-sharing.

Qualifications-

• 3-5 years of experience in media planning, preferably with exposure to both traditional and digital channels. Publisher/vendor, or communications discipline (digital, content) may apply.
• Strong command of media fundamentals including media math, reach/frequency, audience research, plan development, measurement strategy, and digital activation.
• Proficiency in industry research tools.
• Working knowledge of agency finance and project management platforms.
• Demonstrated ability to manage complex or multi-line client accounts independently.

Education

• Bachelor's degree from a four-year college or university; degree or concentration in advertising, marketing, or communications preferred.
• The chance to be a part of a growing company and the next success story
• Amazing opportunities for career development
• Recognition programs
• Employee referral bonus
• Hybrid work schedule; 3 days in the office, 2 days working from home
• Fun and collaborative work environment
• Casual dress code
• Insurance Coverage (medical, dental, vision, life, and disability)
• 401(k) retirement plan, with employer 4% match
• Work/life benefits, including mental health and wellbeing support
• Flexible Time Off Policy
• Paid holidays, including agency soft closing Christmas Eve-New Year's Day
• Paid leave options, including sick leave, medical leave for self and family, and parental leave

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in True Media’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.